Job Description

Job Summary:
Location: London, UK
Division: Ticketmaster UK
Line Manager: Senior Marketing Manager (Music)
Contract Terms: FTC 24 Months, Full-Time
THE JOB
We're looking for a Marketing Manager who is passionate about live entertainment to join us in an exciting opportunity to work in the Music team as we look to maintain and expand an already established and successful area of the business.
Working closely with the Senior Marketing Manager (Music) and Head of Marketing (Music), the successful candidate will be responsible for B2C marketing across Music and Festivals and managing marketing relationships with clients.
They will also work on our B2C marketing campaigns, developing creative genre campaigns and driving customer acquisition and retention.
WHAT YOU WILL BE DOING

• Work with the Head of Marketing (Music) to deliver the B2C marketing strategy for Music and Festivals.
• Work with the Client Development and Account Management teams to manage key client relationships.
• Work across the team on developing B2C campaigns for Music and Festivals.
• Produce marketing plans across all events to drive fan engagement and sales. Manage implementation of plans across marketing channels, monitor effectiveness and provide recommendations.
• Attend regular client meetings.
• Work with the CRM team to implement the CRM strategy to increase customer engagement and retention.
• Work with the Content team to implement the Content strategy across SEO, organic social and content channels.
• Work with the Performance Marketing team to implement digital strategy across paid search, paid social, programmatic and affiliate channels.
• Produce marketing activity reports for both clients and internal stakeholders, including the use of GA4.
• Create new engaging campaigns for Ticketmaster music fans.
• Monitor activities of our main Music competitors and provide feedback.
• Represent the company, as required at pitches, meetings and events in the UK.
• To undertake any other relevant duties which fall under the general scope of this role as directed by the Head of Marketing (Music).

WHAT YOU NEED TO KNOW (or TECHNICAL SKILLS)

• Experience in the Music/Entertainment industry would be advantageous.
• Understanding of the entertainment industry
• Digital marketing experience including campaign management
• Client Management experience

YOU (BEHAVIOURAL SKILLS)

• Excellent communication (written and verbal) and interpersonal skills
• Proactive and highly organised, with the ability to project manage various tasks simultaneously to tight deadlines.
• Analytical skills to measure, evaluate and report against goals
• Proven problem-solving capability to develop opportunities
• Strong organisational skills

LIFE AT TICKETMASTER
We are proud to be a part of Live Nation Entertainment, the world's largest live entertainment company.
Our vision at Ticketmaster is to connect people around the world to the live events they love. As the world's largest ticket marketplace and the leading global provider of enterprise tools and services for the live entertainment business, we are uniquely positioned to successfully deliver on that vision.
We do it all with an intense passion for Live and an inspiring and diverse culture driven by accessible leaders, attentive managers, and enthusiastic teams. If you're passionate about live entertainment like we are, and you want to work at a company dedicated to helping millions of fans experience it, we want to hear from you.
Our work is guided by our values:
Reliability - We understand that fans and clients rely on us to power their live event experiences, and we rely on each other to make it happen.
Teamwork - We believe individual achievement pales in comparison to the level of success that can be achieved by a team.
Integrity - We are committed to the highest moral and ethical standards on behalf of the countless partners and stakeholders we represent.
Belonging - We are committed to building a culture in which all people can be their authentic selves, have an equal voice and opportunities to thrive.
EQUAL OPPORTUNITIES
We are passionate and committed to our people and go beyond the rhetoric of diversity and inclusion. You will be working in an inclusive environment and be encouraged to bring your whole self to work. We will do all that we can to help you successfully balance your work and homelife. As a growing business we will encourage you to develop your professional and personal aspirations, enjoy new experiences, and learn from the talented people you will be working with. It's talent that matters to us and we encourage applications from people irrespective of their gender, race, sexual orientation, religion, age, disability status or caring responsibilities.
#TM
#LI-CG1

Skills Required