Job Description

(Please note the role will be remote until October).

About us

LXA offers a suite of learning experiences to drive your marketing transformation. Providing both breadth and depth of the full spectrum of marketing competencies through our corporate learning membership subscription or custom corporate academies.

The LXA training portfolio spans all areas of marketing transformation. AI to Automation to personalisation, DX to data management, CX mapping to tech stacking, martech to salestech, enablement to activation.

Learning experiences delivered:

A breadth of content across the full spectrum of marketing competencies to support all your global team's needs Materials and resources in the flow of your marketer's jobs such as a budget modelling calculator Practical application of learning to the job such as CX mapping tool Depth of expertise for high demand marketing competencies content such as AI, data and tech in marketing Modern learning design to maximise engagement and completion rates
The LXA group includes a 2nd business unit, AntiCon.

About our background

Our founder took the business from being a side hustle on his sofa to an amazing team.

We have snowballed to an event series, a portfolio of digital courses and a library of content. We have built a global community of over 200k marketing, sales and tech professionals to help them grow their careers and companies.

Today we work with companies from TikTok to Coca-Cola, Adobe to McKinsey, Shell to Vodafone.

Job Brief

We are seeking an experienced 'Marketing Manager' with a strong background in account based marketing (ABM). The ideal candidate will ideally also have worked closely with the sales team helping ensure alignment between both efforts.

This role is pivotal in driving fresh opportunities and helping accelerate deal flow.

About the role / responsibilities

Account-Based Marketing (ABM)

Plan and execute omnichannel ABM campaigns tailored to high-value target accounts, aligning with sales objectives. Create personalized content and messaging frameworks for key decision-makers within target accounts. Collaborate with sales to define account tiering, segmentation, and engagement strategies. Leverage data and intent signals to prioritize accounts and trigger campaign workflows. Measure and optimize campaign effectiveness across pipeline influence, engagement metrics, and revenue outcomes. Drive cross-functional collaboration between marketing, sales, and customer success to ensure seamless account engagement. Own the reporting framework for ABM activities, delivering insights that inform pipeline forecasting and strategy.
Sales Enablement

Build and maintain sales playbooks, one-pagers, and case studies tailored to priority industries and accounts. Equip sales teams with buyer insights, competitive intelligence, and account-specific research to support outreach. Develop training sessions and workshops to upskill sales reps on ABM tactics and tools. Create content and templates that enable personalized outreach (emails, LinkedIn InMails, call scripts). Manage sales ops to ensure seamless CRM usage, lead handoffs, and tracking of ABM-influenced opportunities. Provide real-time content and collateral for deal acceleration, addressing common objections and competitive challenges. Maintain a content hub or enablement platform ensuring sales has easy access to up-to-date materials.
Data Management

Source, validate, and maintain high-quality account and contact data to support ABM targeting and personalization. Manage data enrichment processes to ensure accuracy of firmographic, technographic, and intent data. Collaborate with sales to define data governance standards and ensure CRM integrity. Regularly audit and clean data to eliminate duplicates, outdated records, and inconsistencies. Use data insights to refine account prioritization, segmentation, and pipeline acceleration strategies.
Martech

Manage and optimize ABM technology stack (HubSpot, Trumpet, Linkedin SalesNav). Ensure integration of marketing automation, CRM, and sales enablement tools to provide a unified view of account engagement. Deliver regular dashboards and insights on ABM performance, sales readiness, and enablement effectiveness. Test and adopt innovative tools that improve account insights, personalization, and sales efficiency.

About you... power skills and experience

A minimum of 5+ years of B2B marketing experience. Excellent communication skills, both written and verbal. A creative problem solver with a strong analytical mindset. Ability to work collaboratively in a team environment and manage cross-functional relationships effectively.

About you ... platform experience

Strong Microsoft Office skills in Excel, Outlook and PowerPoint. HubSpot CRM and email marketing experience essential Experienced and understanding of zero inbox policy

Our core values

We produce work we're proud of We make $hit happen We are driven We are obsessed with learning

Our trademark company behaviours

Being accountable Respecting time Communicating clearly, consistently & actively
Job Type: Full-time

Pay: 50,000.00 per year

Benefits:

Casual dress Company events Company pension Sick pay
Work Location: Hybrid remote in London E2 8JF

Application deadline: 16/04/2024
Reference ID: CMM2024