Job Description

We are John Deere farm machinery dealers for Devon and Cornwall, with an exciting opportunity for a Marketing Manager, who will have responsibility for marketing across all four of our depots. The successful candidate could be based at any of our depots across Devon and Cornwall. This position is a part time role with flexibility around days/hours worked. FTE salary 40-50k pa.

Essential Duties:

Strategic Marketing Planning: Develop and execute comprehensive marketing plans to promote our range of cutting-edge agricultural machinery. Collaborate with Sales and Aftermarket teams to align marketing efforts with business objectives. Ensure consistent branding across all marketing platforms. Work towards enhancing and maintaining the dealership's image as a trusted provider of quality agricultural machinery. Design promotional materials for events, demos, sales incentives and job openings, working to a brief, or often on your own initiative, drawing on your own commercial awareness. Create a bi-annual glossy sales newsletter, demonstrating strong copy-writing skills and re-distributing this material throughout the year as high-quality print ads. Conduct field visits and interviews to create written and video product testimonials. Record machinery videos and capturing high-quality machinery photography and make content available to the wider sales team. Create engaging and informative content for our social media platforms, both on behalf of our new machinery sales team and after-market (parts and service) departments. Act as a liaison between the dealership and John Deere marketing personnel and leverage John Deere's marketing resources. Ensure appropriate marketing and public relations communications for all departments. Create a visual record of company events and use this material periodically to enhance the brand asset. Assist with Event Coordination: Organize and coordinate events, product launches, and demonstrations to showcase our machinery and foster connections with customers and industry partners.

Qualifications:

Bachelor's degree in Marketing, Advertising or related discipline preferred 2+ years' experience working as a Marketing Manager Strong competence in graphic design

Skills:

Strong understanding of business processes, with the ability to identify opportunities across sales, parts, and workshop operations. Proven ability to apply marketing expertise to enhance collaboration between departments and drive improved sales performance. Proven ability to communicate effectively at Senior level within a business. Proficient in the use of social media tools to promote and create brand awareness. Experience with website development, management and SEO preferred. Proven ability to lead and inspire others. Skilled in creative writing and innovative ideas. Experience with Publisher/InDesign and Photoshop an advantage.

Knowledge:

Familiarity with agricultural products and farming is an advantage.
Job Types: Part-time, Permanent

Pay: 40,000.00-50,000.00 per year

Benefits:

Company pension Cycle to work scheme Employee discount On-site parking Referral programme
Work Location: In person