Job Description

Our Mission

P.A.U.L For Brain Recovery is a UK registered charity that exists to make life easier after acquired brain injury (ABI) by providing support, guidance and education sessions to empower all affected. We also campaign to improve services, raise awareness, and promote understanding.

Here, we help people rebuild their lives after brain injury. Every story we share, campaign we deliver, and partnership we create raises awareness, sparks understanding, and brings hope to those on the road to recovery.

We live by our values -

Positivity, Awareness, Understanding, and Love

- and we're looking for a Marketing Manager who shares that same energy and commitment to making a difference.

The Purpose of Your Role

As our Marketing Manager, you'll play a hands-on role in bringing our mission to life through impactful campaigns that raise awareness, generate income, strengthen partnerships, and grow our community of supporters.

You'll be responsible for the day-to-day delivery of multiple marketing campaigns across fundraising, events, awareness, and partnership projects - ensuring each one is planned, executed, measured, and improved with purpose and precision.

What You'll Be Doing

Campaign Delivery & Performance

? Plan, coordinate, and deliver multiple concurrent campaigns across fundraising, events, awareness, partnerships, and service promotion.

? Input into the wider marketing strategy and ensure each activity aligns with organisational goals.

? Track, analyse, and report on campaign results using data and insights to guide improvements.

? Manage marketing budget and allocate resources effectively to achieve maximum impact.

? Identify new opportunities for engagement and growth, both locally and nationally.

? Attend sector events or webinars (virtually or in person) to identify new leads, network with potential clients, and capture content for future campaigns.

Content & Communications

? Write and publish or schedule emotionally engaging online and offline content - including posts, newsletters, press features, case studies, videos and blog stories.

? Ensure all content reflects P.A.U.L For Brain Recoverys tone, values, and brand voice.

? Develop and test campaign messaging that resonates with specific audiences

? Support media relations, including liaising with local and national press to raise awareness of our work.

? Manage and grow the company's digital presence, ensuring consistent messaging and tone across all platforms.

? Design and execute targeted email marketing campaigns to re-engage lapsed donors and nurture fundraising and corporate partnership opportunities.

? Create, edit, and circulate the company's monthly newsletter, ensuring content is relevant, emotionally engaging, and aligned to charity objectives.

? Maintain the library of marketing assets including, brochures, service user training guides, case studies, flyers, and video content, to support community engagement.

? Ensure all campaigns comply with brand, GDPR, and ethical marketing standards.

Automation & Data Management

? Maintain complete and accurate data, ensuring all contacts, potential donors and fundraisers are added to the database promptly and accurately.

? Ensure all contacts are tagged, segmented, and kept up to date.

? Utilise automation tools and workflows to nurture leads, trigger follow-ups, and streamline prospect communication.

? Monitor journey stages -- from initial engagement through to qualification and participation.

? Produce weekly reports detailing data source, qualification rates, and how many turn into active participants.

? Collaborate with the Leadership Team to ensure visibility of the marketing audience journey and performance outcomes.

Collaboration & Leadership

? Work closely with Events, Operations, and Service Delivery teams to align messaging and campaigns.

? Lead external creative partners and suppliers to deliver quality, on-brand outputs - as required.

? Align all marketing activity to P.A.U.L objectives and income targets, ensuring campaigns generate measurable results.

? Monitor performance metrics, including engagement rates and conversion ratios, and recommend improvements where needed.

? Conduct ongoing service user interviews to identify emerging opportunities to improve the service user experience, needs, and pain points.

? Share insights and analytics with directors to inform broader business development strategy.

? Represent the company professionally at networking events, exhibitions, and online forums to enhance reputation and brand reach.

Decision-Making & Autonomy

? Authority to plan, execute, and optimise marketing campaigns within approved strategy, budgets and brand guidelines.

? Accountable for ensuring all outreach and marketing activity is accurate, compliant, and strategically aligned.

? Expected to use professional judgement when prioritising marketing opportunities and data segments, escalating only where reputational or compliance risks arise.

Performance Outcomes

Success in the role will be demonstrated by:

? Achievement of objectives as set out in the KPI framework.

? Growth in volume and quality of engaged and participating donors, fundraisers, and volunteers.

? Clear, accurate reporting of campaign performance results.

? Increased brand visibility and online engagement in target audiences.

? Positive feedback from Events and Leadership Team on marketing support for talks and events.

? Maintenance of an accurate and transparent database.

? High levels of audience satisfaction and participant retention.

Professional Development

? Maintain up-to-date knowledge of digital marketing tools, third sector trends and activities, emerging income generation practices and marketing practices.

? Engage in internal and external training to strengthen campaign design, data analytics, and marketing skills.

? Share insights, performance learning, and best practices with colleagues to support continuous improvement across the business

What You'll Bring

? Experience managing multiple marketing campaigns within a charity or not-for-profit environment.

? Proven ability to deliver and input into marketing strategy - not just plan, but make things happen.

? Track record in analysing performance data to measure success and drive improvements.

? Confident using tools such as CRMs, Google Analytics, Ads, Canva, Mailchimp, and AI-based marketing tools (or willingness to learn).

? Strong copywriting and communication skills.

? Collaborative approach and ability to juggle competing priorities calmly and effectively.

You'll Fit Right In If...

? You act with integrity at all times, protecting the charity's reputation

? You represent the charity professionally in all target audience interactions.

? You support a culture of accountability, service excellence, and growth.

? You're a creative problem-solver who thrives in a fast-paced, purpose-driven environment.

? You love balancing big-picture thinking with practical delivery.

? You're curious about new technologies and willing to test new ways of reaching people.

? You bring energy, empathy, and initiative to every project.

? You believe marketing can genuinely change lives.

Why Join P.A.U.L For Brain Recovery?

? Be part of a heart-led charity making a real difference every day.

? Work in a creative, collaborative team that values innovation and learning.

? Enjoy opportunities to experiment with new tools and ideas that shape the future of our charity.

Person Specification

Qualifications

Degree or qualification in marketing, comms or similar = Essential

Digital marketing certification (Google, CIM, etc.) = Desirable

Experience

3+ years delivering multi-channel marketing campaigns = Essential

Charity or not-for-profit experience = Desirable

Line management experience = Desirable

Strong copywriting and content creation = Essential

Using analytics to evaluate performance = Essential

Skills & Competencies

Excellent project and campaign management = Essential

Highly organised with strong prioritisation = Essential

Comfortable using CRM, email, analytics, and content tools = Essential

Personal Attributes

Creative, proactive, self-motivated = Essential

Emotionally aligned with the charity's mission = Essential

Calm, resilient, adaptable = Essential

Strong communicator and collaborator = Essential

Job Type: Full-time

Pay: Up to 34,000.00 per year

Benefits:

Company pension
Application question(s):

Describe one charity or NFP campaign you've delivered end-to-end. What was the KPI and outcome? Give an example of prioritising when 3+ deadlines collided. What did you drop, delay or delegate and why? Which analytics metrics do you check weekly, and how do they change your actions?
Work Location: In person