Job Description

We are seeking a Marketing Manager to join the team at level A. This is the entry point of the role, so you will need to be able to demonstrate the relevant knowledge, experience and skills to get you started, but you will be supported to develop in your role through induction, probation and a supportive Performance Appraisal and Career Conversation. All elements of level A listed within the person specification are essential. Through your induction you will be introduced to the Career Progression Framework (CPF), which will help you to identify your areas of strength and any development needs.


You will be a key member of the council's central Communications Team that has responsibility for leading and managing the council's corporate and service communications, one of the council's key touchpoints, with all residents, businesses, community organisations and stakeholders and acts as the guardian of the council's visual and online reputation.


To be the communications lead for and oversee a team of Marketing Account Executives and Officers supporting the Public Health Directorate to deliver the council's communications strategy, campaign plans and initiatives, driving a proactive approach to external and internal communications. To effectively engage with residents, stakeholders, and the community to achieve specific service and policy objectives.

Accountabilities and outcomes:

To lead on the management of a portfolio of internal and external client relationships. To create, direct and manage multiple strategic marketing and communications campaigns and projects from initial briefing through to post-campaign evaluation To manage cross-disciplinary project teams to deliver communications projects.


Conceive, develop and manage innovative, creative and high-performing strategic marketing and communication campaigns that drive awareness and/or sign up to council services, programmes and events. Ensure all campaigns align with the council's strategic aims.


Manage and mentor junior members of staff.


Responsible for ensuring that the council is communicating effectively about legal or statutory requirements, helping the public understand changing council priorities, encouraging people to change behaviour and letting people know about public services.


Build relationships with the directorate's Service Managers and other senior stakeholders on their service objectives to set agreed strategic communications strategies and objectives for the year and how these can be achieved. Ensure that service objectives are linked in with corporate objectives to identify work priorities for the team.


Develop and implement comprehensive marketing strategies aligned with the organisation's goals and objectives. These strategies should be well-defined, measurable, and designed to achieve specific outcomes. For example, income generating, behaviour changing, statutory services or about awareness raising.


Ensure effective stakeholder relationships fostering strong relationships with residents, community groups, and other stakeholders. Actively engage in open and transparent communication, gathering valuable feedback and promoting collaboration in the decision-making process.


Ensure excellent working relationships are maintained with all internal council clients we provide marketing services for.


To successfully line manage the Marketing Managers ensure effective management of the rest of the team.


Establish KPIs and evaluation methods to assess the effectiveness of marketing campaigns. Provide data-driven insights and reports to inform decision-making, demonstrating the impact of marketing efforts.


Be responsible for the Communications and Marketing Team marketing budgets related to your directorate and ensure all marketing campaigns and jobs are delivered within budget.


Lead the drive within the Marketing Team to generate income for the team where possible from internal and external sources, as well as supporting the drive of our clients to generate more income.


To make effective use of data when planning marketing campaigns to ensure effective reach for our communications. while safeguarding citizen data, complying with data protection and privacy laws and protecting the confidentiality and security of sensitive information, ensuring public trust.


Ensure all campaigns and jobs are fully evaluated and lessons incorporated into future marketing work.


Promoting the council's vision and values, externally and internally, and working to objectives set out in the Council Plan and the team's wider Communications and Marketing plan.


Prepare papers and reports for relevant committees and internal reporting mechanism as required on time.


Be part of Communications management team and participate in an out-of-hours media rota.


At the discretion of the Head of Service, such other activities as may from time to time be agreed consistent with the nature of the job described above.

If you would like to have an informal discussion with the recruiting manager, please e-mail Sarah Gorlov on sarah.gorlov@medway.gov.uk


Career Progression Frameworks (CPF) have been introduced for all roles at Medway Council. These frameworks provide a mechanism for employees to take ownership of their development within their post and be rewarded accordingly. This means that the salary you will be offered will be at level A unless, based on an assessment against the CPF criteria, you demonstrate that you are meeting the criteria of level B or C. There will be further opportunity once in post to progress from level A to B, and B to C.


When writing your application, it is important to ensure you identify your suitability against the requirements of the job profile, as this information will be used for shortlisting and may contribute to the CPF assessment. Your application may be rejected if the minimum required criteria is not met. Further information relating to the requirements for this role can be found in the CPF Guidance document attached.

The person specification of a job profile is split into three levels:

Level A details the essential criteria that all applicants must be able to demonstrate through their application and interview.


Level B details the developed competencies that an individual who is practised in this role would be able to demonstrate and will be a progression of knowledge, experience and skills from level A.


Level C requires the highest level of competence and applicants would need to fully meet and demonstrate all aspects of the job profile, including qualifications, knowledge, skills and experience.

Important Information-

Applicants must be able to demonstrate all essential requirements as listed in the job profile

For further information, and for details of the benefits of working for Medway Council, please refer to the Medway information pack available as a download or to view online.

Please be advised that if you are not contacted within 3 weeks of the advert closing date then you have not been shortlisted. All recruitment correspondence, including interview letters and contracts of employment will usually be sent out via email.


Please visit http://www.mindfulemployer.net/ for information on how Medway Council put good practices in place to ensure employees and job applicants who declare mental health issues receive the right level of support.

We reserve the right to close this vacancy at any time prior to the closing date.