Job Description

Introduction to the role
A fantastic opportunity to become a key member of a high-performing marketing team and manage successful, strategic campaigns that resonate with primary school teachers and school leadership teams. You'll be responsible for creating innovative campaigns across a range of subjects with a focus on digital channels, that meet revenue, evaluation and dues targets and help grow Collins' presence in the strategically important primary market. You will be part of the team working on the market leading series Collins Big Cat and developing how we support reading in primary schools.
Key tasks and accountabilities
Develop, write and implement marketing plans for product areas as directed on time and to budget
Produce marketing campaigns that deliver ideas with accuracy and flair, with relevant messages and appropriate use of design
Show leadership driving digital campaigns that make full use of online marketing opportunities, including briefing web pages, copy writing, creating video and graphics for social media channels and designing emails
Utilise all digital platforms and channels including YouTube and Amazon to produce innovative campaigns that set us apart from the competition
Work effectively with freelance marketers, designers, mailing houses and other marketing service providers, giving clear briefs and guidance to ensure that quality work is delivered to schedule and budget
Measure and report upon campaign performance
Support the sales team with ongoing lead generation, effective materials and sales initiatives as required
Management of designated areas of the marketing budget
Plan, organise and attend events and exhibitions as agreed and in line with strategic aims of the division
Line management and supervision of team members as agreed with the Schools Marketing Director
Actively research and look for marketing opportunities to maximise reach and drive sales of resources
Work with authors to help maximise sales and to support our aim to provide excellent author care
Present campaigns to the sales team and wider business as needed
Lead on additional projects as needed and agreed with the schools marketing director
Work with editorial colleagues to shape acquisitions and resource development
Experience required:
An interest in education publishing and marketing
Proven success in using a range of digital marketing channels successfully
Experience of design systems preferable - e.g. Canva/Photoshop/Adobe
Strong organisation skills and ability to prioritise workload and juggle tasks
A clear, accurate writing style and the ability to produce fluent and persuasive copy
Able to use initiative to develop new ideas and solve problems
A proactive and can-do attitude, with the ability to remain calm under pressure
A team player with excellent communication and people skills
Excellent attention to detail
Benefits
Hybrid working model (3 days in the office)
28 days holiday plus bank holidays (option to buy and sell holiday days)
Enhanced pay for maternity, paternity, adoption and shared parental leave
Private healthcare cover and life assurance
Summer Hours
Free access to HeadSpace, employee assistance programme (24 hour helpline), mental health first aiders, and a wellbeing portal
Season ticket loans (from day 1 for entry level) and cycle to work scheme
Relocation Rent Support Loan
Employee networks: HC All In (open forum), Elevate (for ethnic minority colleagues), HarperParents, Menopause at Work, Pride at HC, Social Mobility Network and Neurodiversity at Work
Unlimited training on our Learning and Development portal, management courses (up to MA level) and mentoring programmes
Virtual GP and eyecare vouchers
Gym membership discount
Onsite physiotherapy (London only)
Charitable donation matching and 2 volunteering days
We're a certified Carbon Neutral company
Green Electric/Hybrid Car Benefit Scheme (salary sacrifice)
With Trees for Life we plant a tree in the Highlands of Scotland for every permanent hire
Free e-books and audiobooks, digital newspaper subscriptions and discounts on books
Subsidised canteen and retail discounts
Onsite prayer room
The Book Trade Charity offers financial support to people looking to enter the book trade but who may struggle to afford the costs of attending interviews and undertaking internships or entry level positions. For more information visit
At HarperCollins, we value authenticity and integrity in our recruitment process. To ensure a fair and accurate evaluation of all applications, we ask that all responses to assessment questions reflect your own thoughts, experiences, and capabilities. This allows us to fairly assess your knowledge, skills, and experience to determine how they align with the role. We value diverse perspectives and genuine contributions, even if answers are not perfect. The use of AI tools or external assistance to generate responses is discouraged unless explicitly permitted for specific tasks.
If you wish to discuss anything regarding this position and/or your application to this role, please reach out directly to with subject heading 'Vacancy Query' plus the job title and we will aim to get back to you within 5 working days.
Please note, if you are interested in the role you would need to submit your application via Applied. We do not accept email applications.