Job Description

Job Overview

We are now seeking a full-time Marketing Manager to take the lead in brand strategy, content creation, and multi-platform marketing.

Responsibilities

Develop and execute integrated marketing strategies (online & offline) Manage and grow brand presence on Instagram, TikTok, Xiaohongshu (RED), and Shopify Produce high-quality Chinese & English content: photos, videos, product posts, storytelling captions Write engaging Xiaohongshu-style content (Chinese copywriting essential) Plan and support pop-up events, exhibitions, cosplay-related activities, and product launches Collaborate with influencers, KOLs, and cosplay/creative communities Organise photoshoots, video shoots, and visual asset management Strengthen consistent brand identity and creative direction Conduct market research and identify new growth opportunities Prepare marketing materials for B2B partnerships Analyse marketing performance and provide monthly reports Utilise Adobe Photoshop, Microsoft PowerPoint, and Microsoft Excel to support design processes and project planning. Maintain consistency across all digital assets by adhering to branding standards and project requirements.

Key Requirements

Proficiency in Adobe Photoshop, Microsoft Office Suite (Word, PowerPoint, Excel), and WordPress. Experience in marketing, content creation, brand management, and media management Education: Bachelor's degree or above in Marketing, Media, Advertising, Business Management, Creative Design, or related fields preferred Strong Chinese writing ability required (Xiaohongshu content creation) Familiar with social media platform algorithms and traffic rules, especially Instagram, TikTok, and Xiaohongshu Knowledge of content trends on Xiaohongshu, Instagram, TikTok Interest in cosplay, ACG culture, fashion, beauty, or 3D design Strong aesthetic sense; ability to produce visuals is a plus Creative, proactive, detail-oriented Excellent Chinese & English communication skills in listening, speaking, reading, and writing. Leadership qualities with the ability to manage teams or projects independently.

What We Offer

Salary: 35,000-45,000 per year Full-time position with stable hours (32 hrs/week) Creative, supportive work environment Opportunities to participate in cosplay shows, 3D fashion installations, pop-ups, and more Real growth and leadership opportunities as the brand expands A chance to shape the identity of a culturally distinctive, innovative brand

How to Apply

Please send your CV, portfolio or content samples (especially Xiaohongshu examples)

We look forward to welcoming you to Persona Beauty.

Job Type: Full-time

Pay: 35,000.00-45,000.00 per year

Benefits:

Company events Employee discount Flexitime Store discount
Work Location: In person