Job Description

Marketing Manager (Farm) Maternity Cover

Fixed term contract for 18 months from September 2025

About us and the role

Would you like to join a supportive, warm, and welcoming operations team that provides leadership and service provision to a community of passionately independent veterinary practices?

Just as the vets we support provide compassionate care, we greatly value collaboration and nurturing talent within our team. We foster an encouraging environment where ideas are shared freely, questions are welcomed, and there is always someone willing to guide you.

The Farm Marketing Manager is responsible for leading and delivering strategic marketing initiatives that are supported and guided by the XLVets' farm-focused member practices, as well as supporting members across the team to support the wider XLVets Community. This role plays a pivotal part in enhancing member engagement, strengthening relationships with industry partners, and amplifying the XLVets brand across the veterinary and agricultural sectors.

Experience is valued, but an eagerness to embrace our supportive culture matters more. If being part of this style of team resonates with you, then you'll likely be an outstanding addition as we continue to provide services and products for our collaborative community.

Our application process

Please send us a covering letter explaining what interests you about this role as well as your CV.

Your application may not be reviewed if you don't include a covering letter.

The closing date for applications is Friday 1st of August 2025.

About us

XLVets is a membership organisation made up of over 65 independently owned veterinary practices across the UK that work together to achieve the highest standards of veterinary care. XLVets vision is that by working together we can achieve so much more.

XLVets like to look after their people and offer a range of employee benefits including access to an Employee Assistance Programme. In addition to 25 days of annual leave, all team members receive a day off for their birthday. All team members have a set of objectives that align to the overall business plan for the year and have a personal development plan that is reviewed regularly. As a team we have embraced flexible working, so please share with us how you feel we could support you to be the best you can be.

Location

This role is a hybrid working role with a requirement to commute for a

minimum of two collaboration days per week in our office at Royal Quays, Newcastle upon Tyne

. These days may also be out with the membership or at events on occasion. The remaining days may be remote work. Some business travel and overnight stays will be required for member meetings and events across the UK.

Reporting

This role will be working as a member of the XLVet UK Ltd operations team reporting to the Chief Marketing Officer.

Key responsibilities of the role

From idea to execution; be the commercial lead for Farm initiatives. Develop good working relationships throughout the Membership, be aware of the challenges facing their businesses and help deliver projects/campaigns that provide sustainable business growth to Member practices. Develop good working relationships within the industry, suppliers to the community, industry bodies, universities and other stakeholders. Develop and manage a range of regular marketing communications ensuring that the Membership is aware and up-to-date with XLVets Community activities. Liaise with industry publications to provide content written by members, developing schedules, proofing and supplying to deadlines. Measure Membership engagement in THRIVE (our strategic plan) initiatives as a means of ensuring resources are efficiently utilised. Ensure that synergies are created within the XLVets matrix structure by communicating all relevant information. Manage agency, supplier and partner relationships to maximise productivity and deliver value for all. Work with members to produce Social Media Marketing materials for use by member practices. Monitor expenditures by activity in line with budgets taking corrective action when necessary. Provide support to team members as and when needed.

Required experience and skills

Marketing Experience - minimum 4 years Degree educated and/or Professional Marketing Qualifications (CIM/IDM etc.) Business acumen; quantitative and analytical problem-solving skills Capable of developing a coherent strategy Experience delivering marketing campaigns and projects, and measuring their effectiveness Experience of writing for a variety of audiences, with excellent grammar and proofreading skills Comfortable and confident working with senior clinicians, managers and leaders within the Farm Leadership Teams Excellent planning and organisational skills, with the ability to work on own initiative Tenacity, resilience, calm under pressure and a can-do attitude, willingly supporting colleagues and the wider team Energetic and resourceful approach to problem-solving Flexible and able to react quickly to business needs or change

Valued experience and skills

Experience working with membership-based organisations or cooperatives. Experience using the software within our portfolio that includes, but is not limited to: Canva, Statamic, Cognito, full Microsoft Suite, Add Event, Events Air, Nova, WhatsApp. Experience of buying print. Experience of working in the pharmaceutical market, animal or human

Salary

The position offers a competitive salary, commensurate with experience.

Job Types: Full-time, Part-time (by negotiation)

Pay: 38,000 to 45,000 per year

Work Location: Hybrid remote in North Shields

Hours: Full Time Hours are 40 hours, but with a strongly encouraged 1 hour lunch break.

Application deadline: 01/08/2025

Job Types: Full-time, Part-time, Fixed term contract
Contract length: 18 months

Pay: 38,000.00-45,000.00 per year

Expected hours: 40 per week

Benefits:

Additional leave Company events Company pension Free parking On-site parking Paid volunteer time Sick pay Work from home
Schedule:

Monday to Friday No weekends
Application question(s):

There will be a requirement to work from our office in Royal Quays, North Shields, NE29 6DE, on Wednesdays and Thursdays. Can you meet this requirement?
Work Location: Hybrid remote in North Shields NE29 6DE

Application deadline: 01/08/2025
Reference ID: Marketing Manager Farm