Job Description

We are looking for a creative, efficient and independent Marketing Manager with 5 years of Marketing Experience (including 1 year in manager position) to amplify Fair Shot's brand and thought leadership and grow our revenue streams, audience and engagement by developing impactful, multi-channel B2B and B2C marketing and communications campaigns for our impact, ecommerce and retail.You will be working alongside the Head of Fundraising and Partnerships & the Head of Operations, providing the opportunity to contribute to our wider strategic aims.

This is a rewarding role for a marketing professional who wants to be on the frontline of growing brand awareness and loyalty. Your ultimate goal will be to bring Fair Shot to a wider audience all while supporting our different departments - cafe, events, fundraising, training and employment programme and DEI consulting - with their marketing and comms needs. You'll have an entrepreneurial spirit, a proven track record providing excellent marketing support across all relevant departments. A combination of big-picture thinking and hands-on delivery, this role will suit someone who is keen to build from the ground up.

Fair Shot is dynamic and growing fast -- flexibility is essential as roles shift with the business. We believe everyone deserves a fair shot to thrive, and this could be yours.

The marketing manager is responsible for increasing brand awareness & growing audiences in order to drive revenue and further Fair Shot's impact. As a result knowledge and expertise in crafting & executing engaging campaigns is critical.

Supporting social enterprise model

Taking an impact driven approach to engage a variety of audiences through successful multi-channel marketing campaigns, and to promote the variety of our purpose-led products to enhance the sustainability of the charity. Collaborating with cross department leaders to create traction and generate quality leads from corporate engagement Partner with internal teams (cafe operations, employment programme, partnerships) to align messaging and priorities. Contribute marketing expertise to organisation-wide planning and decision-making. Collaborating with the Head of Fundraising and Partnerships to support the establishment of commercial partnerships and fundraising initiatives. Being one of the leading voices in our new impact product - Inclusive Coffee,support relevant teams in generating leads to identify market opportunities and create promotion plans to expand our reach while building an industry presence. Design and implement marketing activities to increase customer traffic and loyalty at the FairShot cafe. Coordinate seasonal and promotional campaigns (events, holidays, impact products) to drive transactions and brand buzz.

Brand management

Owning our website and all social media channels, in collaboration with the marketing and communication assistant and seasonal resources, ensure optimised functionality, performance and user experience. Working along side marketing and communication assistant in creating and executing a content strategy that drives traffic, leads, and engagement for Fair Shot. Act as a brand guardian across all touch-points, maintaining a consistent and inclusive tone of voice and visual identity. Build our brand in the neurodiversity and social impact sectors through creative, strategic marketing. While PR will be a collaborative effort supported internally, you'll play a key role in identifying opportunities and arranging interviews and features that elevate our voice and impact.

Marketing strategy & campaigns

Develop and execute integrated marketing plans to support sales, fundraising, advocacy, and partnerships. Lead multi-channel marketing campaigns (digital, social, email, print, PR) with clear objectives, timelines and ROI Identify and act on market opportunities, trends, and insights to elevate Fair Shot's visibility and social enterprise revenue. Collaborate with the Fundraising team to create campaign assets, digital comms, and pitch materials for donors and commercial partners. Contribute to building corporate partnerships by supplying tailored marketing materials and showcasing impact stories. Use data insights to inform and refine audience segmentation, improve targeting strategies, and increase overall marketing efficiency and effectiveness. Manages agreed monthly budget and optimise marketing effort, while feedback to senior management on where the next opportunities are. Work with Head of Fundraising and Partnerships to set and execute annual marketing strategy, to be reviewed and improved on an ongoing basis.

Internal

Leading on ROI reporting on large scale campaigns to smaller scale marketing activities across all channels, provide insights and plans of actions to build a continuous learning path for the charity. Investigating and implementing evaluation and monitoring processes for all marketing and communications activities, including regularly producing reports for patrons, funders, management team and Board of Trustees Working collaboratively across the organisation, act as an integral part of the management team in workplace behaviour Proactive in cross-departmental planning, ensuring marketing insights and customer engagement data inform wider organisational decision-making. Champion inclusive communication in all internal and external messaging, reinforcing Fair Shot's values and mission.

Digital content

Own website management (Squarespace), ensuring up-to-date, engaging, and optimised content. Lead Fair Shot's social media presence across all channels with support from a Marketing Assistant, developing content plans that engage and grow our audiences. Develop strong visual and written assets (Canva templates, comms packs, digital brochures, etc.) Track and analyse marketing data to evaluate effectiveness, providing actionable insights for optimisation.

Experience

5 years experience in marketing, including 1 year in manager position Strong experience working in a similar role with a very good understanding ofmarketing and brand. Understand partnership funnel and concept of CRM Experience using marketing driven CRM tools (desirably Hubspot) Strong analytical skills, able to manipulate and analyse data across a variety of media to optimise integration performance and engagement Working with people with learning disabilities (desired) Proven track record in creating and implementing innovative marketing strategies and digital social media. Excellent analytical, proactive problem solving, and customer service skills

About You

You are result driven! You have a commercial mindset A hands-on problem solver, self-motivated with a glass half-full attitude An entrepreneurial mind, ready to launch and fail and iterate You're an empathetic team player that is great at building lasting relationships Strong verbal and written presentation skills Loves to engage with community and customers

Skills

Strong

digital marketing

knowledge and experience including SEO, content creation, social media marketing and website management

Data driven

- someone who uses insights to enhance and improve marketing tactics Someone who ENJOYS

creating content

Filming and photography experience Proficient with Adobe Photoshop, Lightroom, Adobe Premier Pro Can-do attitude, demonstrates enthusiasm, initiative, consistent focus andbeing proactive; Comfortable in front of the camera and enthusiastic to share our journey and mission Self-sufficient - comfortable to run multiple projects simultaneously and take ownership for execution Used to thinking outside the box - quick decisions and a start-up's resources mean getting creative is key Marketing obsessed - excited to test new ideas and go against the grain Team player - we are a small collaborative team that is keen to share ideas
Job Type: Full-time

Pay: From 32,000.00 per year

Benefits:

Additional leave Casual dress Company events Company pension Discounted or free food Sick pay
Schedule:

8 hour shift Day shift Monday to Friday
Ability to commute/relocate:

London: reliably commute or plan to relocate before starting work (required)
Experience:

Marketing: 5 years (required)
Work Location: In person

Application deadline: 09/06/2025