Job Description

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Marketing Manager
Larbert, Scotland
We're leading the transition to zero-emission mobility.
Alexander Dennis is a global leader in the design and manufacture of double deck buses and is the UK's largest bus manufacturer.
At Alexander Dennis, and across NFI and our family of brands, we are helping to save the planet. Through our Sustainability Pledge, which guides our daily actions and long-term planning, we are passionate about creating a better product, a better workplace, and a better world. To learn more about our Environmental, Social, and Governance (ESG) journey check our website. Our diverse, dynamic and resourceful team members embrace challenges every day which makes us the successful international company that we are.
Are you ready to embrace the challenge? Come build the future with us and apply directly to your dream job!
POSITION SUMMARY:
We're looking for a dynamic Marketing Manager to lead and deliver integrated marketing campaigns that drive our strategic goals across the UK and international markets.
In this leadership role, you'll develop and execute impactful strategies to promote our products, services, and brand to key customers and industry partners-while ensuring a consistent and professional image across all internal and external touchpoints.
You'll combine creativity with commercial acumen, working cross-functionally with teams like sales, operations, engineering, aftermarket and procurement, and managing key external relationships and suppliers to support business growth.
WHAT YOU WILL DO:

• Lead the development and execution of integrated marketing campaigns, analysing performance, reporting ROI, and recommending future actions.
• Own the annual video strategy, including budgeting, supplier sourcing, contract negotiation, and secure asset management.
• Champion brand consistency and visual identity across all marketing channels, physical assets, and customer-facing materials.
• Manage and mentor direct reports, fostering professional growth and capability development.
• Oversee global event project management, delivering high-impact events across the UK, North America, and Asia Pacific.
• Provide strategic input into marketing initiatives, including quarterly updates for Executive Directors.
• Track and analyse marketing budgets, collaborating with Finance department to ensure accurate spend management.
• Lead flagship marketing projects, ensuring high visibility and alignment with brand objectives.
• Manage customer engagement touchpoints, including events, video content, and testimonials.
• Collaborate with NFI Group marketing teams, adapting and sharing centralised materials for local markets.
• Maintain strong relationships with external suppliers, ensuring quality, consistency, and value across creative, event, and media services.
• Model company values and culture, promoting a positive and inclusive work environment.
• Ensure compliance with internal controls and regulatory requirements, including financial reporting, quality, environmental, and health & safety standards.

WHAT YOU NEED TO BE SUCCESSFUL:

• Analytical & Strategic Thinking - Ability to manage multiple complex projects while maintaining high standards and delivering results.
• Project Management - Skilled in coordinating timelines, solving problems, and driving projects to completion.
• Leadership & Vision - Strong leadership mindset with the ability to balance big-picture strategy and detailed execution.
• Autonomy & Initiative - Self-reliant and proactive in navigating complex structures and developing effective solutions.
• Collaboration - Comfortable working with diverse teams and fostering a cooperative environment.
• Creative Content Development - Experience in creating innovative marketing materials with a focus on continuous improvement.
• Stakeholder Communication - Excellent communication and stakeholder engagement skills, with the ability to collaborate cross-functionally.
• Brand Strategy - Proven ability in brand positioning and identity management.
• Campaign Execution - Expertise in planning, launching, and managing marketing campaigns.
• Budget & ROI Management - Financially savvy with experience in budget oversight and performance optimisation.
• Mentorship - Ability to guide and develop marketing team members.
• Adaptability - Resilient in fast-paced, evolving environments.
• External Collaboration - Experience working with agencies and content creators, including user-generated content.
• Organisation & Prioritisation - Excellent organisational skills with the ability to juggle multiple priorities effectively.
• Continuous Learning - Commitment to staying current with marketing trends and innovations.
• 3-5 years of marketing experience, ideally within the automotive or manufacturing industry (preferred but not essential).
• A proven track record in B2B marketing, with hands-on experience in planning and executing successful campaigns.
• Demonstrated success in launching new products or entering new markets, with a strategic and commercial mindset.
• Experience working with or within global or heritage brands, with an understanding of brand positioning and consistency.
• Strong digital marketing expertise, including SEO/SEM, content marketing, email campaigns, and social media strategy.
• Team leadership and management experience, with the ability to inspire, coach, and develop others.

WHY JOIN OUR TEAM:
Generous salary package - we reward our people at the level they deserve.
A 37-hour working week.
Ongoing employee development through a variety of in-house training initiatives along with tuition subsidies for courses at outside institutions.
Annual leave entitlement which increases with tenure.
Pension scheme to help you save for the future.
Access to our Employee Assistance Programme which offers practical, impartial support on issues impacting your life.
Cycle to work scheme, discounted gym membership as your health and wellbeing is important to us.
OUR WHY:
We move people. The world's most precious cargo.
We are driven by our purpose: we move people. Our vision is to lead the evolution of sustainable on-road mass transportation and mobility and our mission is to design, deliver, and support market-leading bus and motor coach solutions that are safe, accessible, efficient, and reliable.
NEXT STEPS:
If this sounds like you, and you're interested in coming 'aboard', then we would love to hear from you. Please complete our online application form and attach your CV!
We care deeply about being inclusive and we encourage applications from people with diverse backgrounds and experiences.
If you are an internal applicant, you have a responsibility to inform your current line/department manager and local human resources representative before applying for the role.
Due to the volume of vacancies and applications, we would prefer that you submit your application online. If however, you require an alternative method of applying, please give us call on +44 1324 621 672 or send an email to
IND-H

Skills Required