Job Description

:
Marketing Manager - B2B/B2C Manufacturing
Location: Leighton Buzzard (On-site)
Salary: 50,000 - 60,000 DOE + Company Bonus Scheme
Hours: 07.30am-4.30pm (40 hour week, flexibility with times)
Are you a strategic marketer who loves rolling up your sleeves and making things happen? Do you thrive in environments where you can shape brand presence, drive lead generation, and influence product development?
If this sounds like you, a respected manufacturer in the B2B/B2C space is looking for a Marketing Manager to lead and evolve their marketing function. This is a hands-on, high-impact role with real scope to shape the future of the brand.
About the Company
This high-growth specialist designs and manufactures innovative access solutions used across healthcare, education, and commercial environments. With a strong reputation for quality and customer service, they're now investing in marketing to support ambitious growth plans. You'll be joining a small, agile team with big ideas and the freedom to make them happen.
What is the role about?
As Marketing Manager, you'll be the driving force behind:

• Strategic marketing plans that support sales and brand development.
• Lead generation campaigns across digital, trade shows, and multi-channel platforms.
• CRM optimisation (Orderwise, moving to HubSpot) to enhance customer engagement.
• Website updates and product collateral that improve usability and clarity.
• Social media and blog content that boosts visibility and engagement.

Key Responsibilities:

• Develop and execute strategic marketing plans aligned with business goals.
• Lead generation through campaigns, trade shows, and digital initiatives.
• Manage CRM systems and customer data to improve engagement.
• Oversee website updates and ensure product information is accessible and user-friendly.
• Create and manage marketing collateral including manuals and visual assets.
• Collaborate with the R&D team to support product launches.
• Manage external agencies and freelancers (graphic design, photography, etc.).
• Monitor performance metrics and ROI across all marketing activities.

Requirements:
You'll bring:

• Proven experience in strategic marketing within B2B and/or B2C environments.
• Strong digital marketing and CRM knowledge (Orderwise/HubSpot).
• Hands-on experience with graphic design and content creation.
• Excellent communication and stakeholder management skills.
• A proactive, adaptable mindset and collaborative spirit.
• A "hungry," humble attitude with a desire to make a real impact.

Benefits:

• Impact - Shape the marketing function and influence product development.
• Reward - 50-60k (DOE) + company-wide bonus scheme, 22 days holiday + bank holidays.
• Flexibility - Core hours 07:30-16:30, with flexibility built in.
• Culture - Relaxed, collaborative, and purpose-driven environment.
• Growth - Work closely with sales and R&D to drive real business outcomes.

IND25

Skills Required