Job Description

The Marketing Manager is responsible for developing and executing marketing strategies that drive student recruitment, brand visibility, and engagement across Regent College London's target audiences. The role encompasses oversight of owned and paid media activities, market insights, and performance analytics - ensuring a data-led, integrated marketing approach in support of institutional growth objectives.
Working under the leadership of the Head of Marketing, the postholder will deliver effective campaigns, manage cross-channel coordination, and contribute to continuous improvement of marketing practices and systems across Regent College London.
Key Responsibilities
Strategy & Planning

• Contribute to the design and implementation of the annual marketing plan aligned with RCL's recruitment and brand objectives.
• Develop integrated campaigns across Owned, Paid, and Earned channels, ensuring consistency of message and visual identity.
• Use market insights to guide campaign targeting, creative direction, and media investment decisions.
• Oversee the effective allocation and management of marketing budgets to ensure optimal ROI.
• Support the Head of Marketing with strategic input on institution-wide marketing initiatives and reporting.

Owned Media Management

• Manage all owned media channels - including the RCL website, CRM/email, mobile apps, and blog platforms.
• Oversee content creation and publishing, ensuring accuracy, compliance, and alignment with RCL's tone of voice.
• Implement SEO and UX best practices to maximise organic visibility and conversion.
• Coordinate with internal teams (e.g., Admissions, Faculties, Student Recruitment) to align messaging with academic priorities.
• Collaborate with the Automation Executive to manage CRM segmentation, marketing automation, and lead nurturing.

Paid Media Management

• Plan and manage all paid media campaigns including PPC, display, paid social, affiliates, and sponsored content.
• Oversee creative development and ensure consistent brand representation across channels.
• Monitor performance metrics and optimise campaigns to improve conversion and reduce cost per acquisition.
• Work with agencies and partners to test new paid channels and identify opportunities for innovation.
• Produce regular analytics dashboards to report on campaign impact and ROI.

Market Insights & Analysis

• Conduct market research to identify emerging trends, competitor activity, and student behaviours.
• Utilise data-driven insights to validate campaign effectiveness and support decision-making.
• Measure and report on marketing performance across all channels, advising on improvements.
• Develop and manage an insights-sharing framework to inform content and media planning.
• Support persona development, segmentation, and forecasting of student recruitment trends.

Collaboration & Governance

• Liaise with cross-functional teams across Admissions, Student Experience, and Academic areas to ensure campaign coherence and institutional alignment.
• Work collaboratively with the Head of Marketing to uphold best practice across all marketing operations.
• Ensure compliance with brand, data protection, and ethical marketing standards.
• Line manage Marketing Executives (e.g., Automation or Digital) and foster a culture of innovation and performance excellence.

Key Performance Indicators (KPIs)

• Student recruitment metrics: leads, applications, and conversion rates.
• Paid and organic channel ROI.
• Growth in website traffic, engagement, and SEO ranking.
• Brand awareness and sentiment measures.
• Adherence to marketing budget and campaign timelines.
• Data quality and CRM engagement metrics.

Closing date of applications: 14 November 2025
Interviews for shortlisted candidates will commence 24 November 2025

Skills Required