Lead and implement marketing strategies to support the brand's expansion into London via franchising.
Conduct competitor and market research to identify high-potential franchise locations.
Digital & Social Media Marketing
Manage day-to-day digital marketing activities including content creation, paid advertising, and community engagement.
Develop campaigns across
Instagram
,
Rednote
, TikTok, and other platforms relevant to UK and Chinese-speaking audiences.
Monitor trends, respond to followers, and grow social engagement.
Franchise Support & Local Marketing
Create marketing toolkits and provide branding support for new franchisees.
Help organise opening events, promotions, and influencer partnerships.
Creative Content & Branding
Oversee content creation across all touchpoints (menus, posters, social media, email campaigns).
Ensure brand consistency and visual quality.
Reporting & Analytics
Track marketing KPIs and campaign ROI, using insights to improve future strategies.
Prepare regular reports for senior management.
PR & Partnership Outreach
Collaborate with influencers, bloggers, local media, and community organisations.
Organise press releases, tasting events, and brand collaborations.
Job Type: Full-time