Job Description

Position

POSITION:

Marketing Manager

DEPARTMENT:

Marketing

CONTRACT TYPE:

Permanent

LOCATION:

High Street Kensington, London

REPORTS TO:

Senior Marketing & PR Manager

PURPOSE OF THE ROLE

We are looking for a dynamic and detail-oriented

Marketing Manager

to help drive the UK brand strategy and lead the execution of 360 marketing campaigns for

OLEHENRIKSEN

. In this key role, you will be responsible for amplifying brand visibility, shaping retailer strategies, and managing budgets, while fostering strong cross-functional collaboration to ensure seamless alignment with both local priorities and global objectives.



The ideal candidate will bring deep expertise in the UK beauty market and a proven ability to deliver multiple high-profile projects with creativity, precision, and impact.

Job responsibilities

MAIN RESPONSIBILITIES

Campaign Management

Support the Senior Marketing & PR Manager in the implementation and execution of 360 marketing plans for new and core products across key retailers. Be the regional owner for the brand when it comes to launch dates, newness, assets and sampling. Define campaign KPIs, budgets, creative development, and manage execution across paid social, in-store events, trade marketing, and retailer activations. Develop and deliver campaign launch decks and retailer strategy presentations. Partner with the VM team to implement merchandising guidelines, ensuring the brand looks best-in-class across all store environments.

Global Strategy Alignment

Localise and implement global brand strategies and creative toolkits, ensuring all executions are aligned with brand guidelines across UK retailers. Work closely with the global brand team on timelines, key dates, and UK-specific needs. Own and maintain retailer-specific strategy decks, ensuring consistency with global positioning while tailoring to local market requirements. Collate and share competitor activity, trends, and pricing analysis to support in-market launch and pricing strategies.

Retailer Focus

Build and maintain strong relationships with retail partners, ensuring marketing strategies are tailored to their channels. In partnership with the Senior Marketing & PR Manager, develop annual budget and campaign spend plans, tracking performance and flagging risks or opportunities. Create Criteo strategies to maximise brand visibility and SKU conversion. Oversee joint business plans with commercial teams, including beauty boxes, GWPs, and sampling activity.

Budget & Forecasting

Ensure the brand marketing budget tracker is accurate and up to date, identifying risks and opportunities. Collaborate with commercial teams to build investment opportunities by retailer. Conduct forecasting and performance analysis for NPD launches, sampling, and gifting. Manage the sampling tracker, providing monthly updates and flagging discrepancies or overspend.

Cross-Functional Collaboration

Partner with the Senior Marketing & PR Manager / Coordinator to maximise PR and influencer activity, including eventing and campaign launches. Collaborate with VM, Education, and Sales teams to ensure alignment on forecasts, social activations, and in-store execution. Develop cohesive sampling and NSG plans in partnership with commercial teams.

Profile

PERSON SPECIFICATION

6+ years relevant experience; beauty industry/brand experience strongly preferred. Strong organisational and time management skills; proven experience in launching and managing marketing plans in a retail environment. Ability to cultivate strong partnerships across cross-functional teams; experience working with global head offices preferred. Proficient in Microsoft Office applications (Excel, Word, PowerPoint). Creative thinker and proactive, resourceful problem solver. Highly organised with excellent attention to detail in task management and budget tracking.

Crafting Dreams Starts With Yours
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At LVMH, people make the difference in the art of crafting dreams.

Our people fuel our dynamic, entrepreneurial culture. We value collective ambitions, encouraging our talents to push boundaries and champion a curious, audacious state of mind. Our commitment to excellence is reflected in nurturing every individual with a growth mindset and development opportunities, consistently empowering them to reach their full potential. We are actively committed to positive impact through an inclusive environment that supports and gives back to our talented community.


Join us at LVMH, where your talent is at the heart of our collective successes.