Job Description

Job Summary

About Lumi Therapy

We are

Lumi

. We are the UK's leading brand in sports recovery, making elite wellness tools--from our viral Recovery Pods to advanced ice baths--accessible to everyone.
We operate in a high-velocity ecommerce environment. We don't just follow trends; we create them. We are looking for a Marketing Manager who understands that in 2024/25,

Creative is the new Targeting.

You will be the commercial brain and the creative strategist behind our aggressive growth plans.

The Role

This is a role for a

Performance Marketer

who thinks like a

Creative Director

.
Paid Media is our primary growth engine. Your main objective is to feed that engine with high-converting creative strategy and rigorous testing. You won't just be managing budgets; you'll be obsessed with why an ad stops the scroll, why a hook works, and how to scale winning concepts immediately.

Key Responsibilities

1. Paid Media & Creative Strategy (The Engine)

Creative-First Acquisition:

You understand that the algorithm favors the best content. You will drive the strategy for "thumb-stopping" video ads (UGC, reaction, demo) and high-impact static creatives.

Aggressive Creative Testing:

You will implement a high-volume testing framework. You'll be constantly briefing editors/designers on new angles, hooks, and formats to beat our current "Control" ads.

Platform Mastery:

Oversee strategy for Meta (Facebook/Instagram) and TikTok. You know how to leverage broad targeting by using creative to qualify the audience.

Feedback Loops:

You will bridge the gap between data and design. You can look at a campaign with a low CTR and immediately tell the creative team whythe hook failed and how to fix it.

2. Commercial Strategy & Financials

Own the P&L:

You are responsible for the profitability of our marketing spend. You will track blended ROAS, MER (Marketing Efficiency Ratio), and Contribution Margin daily.

Forecasting:

Work with leadership to set aggressive but achievable monthly targets based on inventory levels and seasonality (e.g., maximizing Black Friday or "New Year, New Me").

3. Retention & Lifecycle Marketing (Email)

Maximize LTV:

You know that acquiring a customer is only half the battle. You will leverage

Klaviyo

(or similar) to turn one-time buyers into loyal Lumi advocates.

Flows & Campaigns:

Oversee the strategy for welcome series, abandoned carts, and post-purchase flows to squeeze maximum revenue from every lead.

What We're Looking For

The "Trader" Mentality:

You enjoy the fast pace of trading. You can spot a winning product or ad trend in the morning and have budget scaled behind it by the afternoon.

Creative Fluency:

You don't need to be a video editor, but you must know what a "winning ad" looks like. You understand pacing, hooks, overlay text, and direct response copywriting.

Paid Social Expert:

Deep understanding of the current Meta/TikTok landscape. You know that "media buying" today is less about button pushing and more about feeding the pixel with great content.

Data-Driven:

Proficiency in Shopify, Google Analytics 4, and Attribution tools.

Bonus Points

Dropshipping Background:

We value the "dropshipper mindset"--specifically the ability to test products quickly, manage cash flow aggressively, and pivot creative angles overnight.

Agency Experience:

Experience managing high-spend accounts where creative fatigue is a constant challenge.

Why Join Lumi?

Impact:

You will directly control the growth lever of the business.

Product:

Work with a product that has genuine viral appeal and thousands of 5-star reviews.

Culture:

No red tape. If you have a testing idea that makes commercial sense, we do it.
Job Type: Full-time

Pay: 30,000.00-40,000.00 per year

Benefits:

Company pension On-site parking Store discount
Work Location: In person