Job Description

Vacancy No

VN2509

Location City

London

Location Country

United Kingdom

Job Title:

Marketing Manager, Partnerships

Reports to:

Marketing Lead, Streaming

Department:

Marketing

Location:

London

Grade:

P1

DEPARTMENT DESCRIPTION

Channel 4 is here to create change through entertainment.


This means creating change in the wider world through all of our activities: from TV, to streaming, social media and film - and our day-to-day roles at Channel 4. It's the impact that we have on the UK. It's why we exist. It's why many of us work at Channel 4. Our vision is what each of us is striving to achieve on screen and off screen; in Bristol, Glasgow, Leeds, London, Manchester and across the UK. Our vision is to represent unheard voices, challenge with purpose, and reinvent entertainment. Since Channel 4 was created in 1982, we have been at the centre of national conversations and have been instrumental in creating a truly world-beating production sector and producing award-winning marketing.


This is an exciting time to join Channel 4 as we work towards our Fast Forward strategy, building upon our strong track record for digital innovation and accelerating our digital and streaming growth.

JOB PURPOSE

The Marketing Manager will report directly to the Marketing Lead for Streaming and Partnerships and will be responsible for planning, developing and executing impactful partnership activations. The Marketing Manager will be expected to take on the ownership of the Always-On partnership plan, ensuring synergy and alignment across multiple media touchpoints and working with external teams to unlock creative excellence. They will be work closely with stakeholders across Content, Commissioning, Press, Media, and Creative and, alongside the Marketing Lead, help Channel 4 to achieve ambitious growth targets.

KEY RESPONSIBILITIES

The Marketing Manager, Partnerships will actively contribute towards the overall streaming strategy by being an expert in their area, understanding the audiences they are reaching, having deep competitive knowledge and being accountable for day to day decision making, campaign management, delivery and reporting across a breadth of partnerships. The Marketing Manager is expected to contribute to strategic questions around partner audiences and the role of partners in building overall consideration for Channel 4. They should be comfortable working with data and insight and know how to convert this to strategies and plans that increase viewing. The Marketing Manager will act as the main point of contact with internal and external stakeholders and will lead multifunctional teams, often independently, to deliver partner campaigns. They will need to ensure strong, accurate communication and strategic alignment across all teams as well as with external production companies. The Marketing Manager must have strong creative judgement and know how to inspire and brief creative teams, in addition to strong analytical skills and a meticulous eye for detail when tracking the effectiveness of partner activity. They should be comfortable sourcing data from multiple sources, subsequently leading recommendations for corrective course actions and changes to deepen effectiveness. Leads the way when it comes to maintaining the day-to-day running of their area, ensuring that content planners are accurate and up-to-date and multiple workflows are delivering to deadline and to budget. As a Marketing Manager, depending on the role within the team, there may be line management possibilities of Marketing Executives (P3 banded roles).

ESSENTIAL EXPERIENCE & SKILLS

Technical & Professional Skills


Proven partnership experience (broadcast, client or agency), with clear and demonstrable passion for both TV and marketing Strong project management skills, with the ability to independently lead multifunctional cross department teams to develop best-in-class work A good understanding and knowledge of social media, influencer marketing, digital and performance marketing and the role of comms.

Strategic and Analysis Experience


An ability to write clear insight-led briefs, and present these in a way that inspires creative teams to develop and deliver outstanding work that cuts through The ability to form a deep understanding of how Channel 4 partnerships contribute to driving brand consideration and streaming growth

Autonomy/Judgement/Decision Making


Strong creative judgement and ability to assess and critique ideas against objectives, providing clear and constructive feedback to build award winning and effective work Able to resolve problems and manage senior stakeholders, talent and production teams to stay on track

Relationship Management (Internal, External, 3rd parties)


Excellent relationship building and communication skills, able to build strong relationships with senior colleagues and with external teams to form long term, trusted relationships

Business Impact/Strategic Perspective


Awareness of commercial objectives and how the marketing campaigns can be structured to deliver commercial objectives (views) as well as brand measure (Brand health and consideration)

Team Management and Coaching:


If applicable in the role: the ability to nurture, coach and develop a direct report.

DESIRABLE EXPERIENCE & SKILLS

Strong proven experience in partnership marketing ideally with good knowledge of the entertainment category. Excellent organisation with strong project, people and time management skills. Strong experience across some of: always-on partnership activity, social media campaigns, brand management Great communicator and collaborator, can simplify concepts to ensure business buy in and adapt styles to different stakeholders. Used to managing multiple campaigns and activations at once and comfortable in a busy environment, juggling lots of priorities Analytical mindset, happy with excel and able to interpret media plans and reports Experience working with media agencies to plan and develop partnerships A creative thinker, happy to devise suggestions in changing situations and share opinions A passion for the entertainment and TV industry, awareness of Channel 4's history and remit

Basic salary per annum starting from

43,094.00

Application questions to complete

Please remember to complete the additional application questions by uploading a Word or PDF attachment. These questions really help us get to know you better and we won't be able to consider your application without them.

Please outline how you meet the 'Essential Experience & Skills' outlined in the (Max 500 words)

Benefits

There are a million reasons why it's great to work at Channel 4, here are just a few of the perks for you;




- Private medical insurance


- Free Virtual GP access for employees


- Free Female Health hormone test each year


- Free Tastecard membership


- Financial guidance 1-2-1's available each quarter


- Discounted Gym memberships


- Pension


- Life Assurance


- Income Protection


- Holiday Purchase

Hybrid working

From September 2023, C4 has operated a 60/40 working pattern, equating to three office days per week.


Having everyone in the office three days a week gives us more opportunity to build our high performing, inclusive culture; to collaborate and to learn and share with each other, as well as helping to coordinate a regular pattern of home and office working days. Employees then have the flexibility to decide where they spend the rest of the working week. All our offices are open five days a week.

Applications Close Date

04 Nov 2025

Equal Opportunities

Channel 4's purpose is to create change through entertainment; by representing unheard voices, challenging with purpose and delivering content which reflects the diversity of different communities across the UK.




We are only able to deliver on this remit by having a workforce rich in diversity of thought, background and lived experience. As an employer we encourage applications from candidates from all backgrounds and do not discriminate based on disability, age, gender reassignment, gender expression, criminal history, length of time spent unemployed, marriage or civil partnership status, national origin, pregnancy and maternity status, race, religion or belief, sex, and sexual orientation.




Disability Confident Scheme:


Channel 4 is a member of the Business Disability Forum (BDF) and has also maintained the highest level of the Department of Work and Pension's Disability Confident scheme - Level 3: Leader. Under the Disability Confident Scheme, we aim to offer an interview to all candidates who have a neurodiverse condition, impairment or long-term condition and who meet the essential criteria for an advertised job. If you wish your application to be considered under the Disability Confident Scheme, please select yes when completing the application questions. For more information, please visit the Disability Confident Campaign website.




For our roles and schemes that receive a high volume of applications it may not be possible to provide an interview to all applicants who meet the essential criteria and in this situation we can only select applications that best meet the skills needed for the role.




Care Leaver Friendly Employer:


Channel 4 is a Care Leaver Friendly Employer. By signing the Care Leaver Friendly Employer Charter and adopting its principles, we are supporting an immensely talented yet often under-served and under-represented community of young people/ adults. We commit to offering an interview (and constructive feedback) to applicants who identify as care experienced and meet the essential criteria for the role as outlined on the job description. Applicants should indicate if they wish to apply under our Care Leaver Scheme by selecting the option on the application form.




For our roles and schemes that receive a high volume of applications it may not be possible to provide an interview to all applicants who meet the essential criteria and in this situation we can only select applications that best meet the skills needed for the role.




Workplace Adjustments:


We are committed to providing disabled applicants a level playing field when applying for a job and support whilst employed to perform to the best of their ability and develop their careers. If you have a neurodiverse condition, impairment or long-term condition and require any adjustments, additional support or alternative arrangements during the recruitment and wish to discuss this confidentially, please let us know via the following e-mail recruitment@channel4.co.uk