Job Description

Job Summary

We are seeking a dynamic and strategic Marketing Manager to lead our marketing initiatives and drive brand growth. The ideal candidate will possess strong management skills, a comprehensive understanding of digital marketing tools, and the ability to develop innovative campaigns. This role offers an exciting opportunity to utilise your expertise in B2B marketing, social media management, and data analysis to enhance our market presence and achieve organisational objectives.

Duties

Develop and implement comprehensive marketing strategies aligned with organisational goals, focusing on B2B marketing and brand positioning. Oversee digital marketing campaigns across platforms such as Google Ads, Google Analytics, and social media channels, ensuring optimal performance and ROI. Manage content creation including copywriting for websites, email marketing campaigns, and social media posts, maintaining consistent brand messaging. Utilise SEO techniques and WordPress to optimise website content for search engine rankings. Coordinate with design teams to produce engaging visual content using Adobe Photoshop. Analyse market trends and campaign data to inform strategic decisions; prepare detailed reports using Microsoft Excel and PowerPoint. Lead project management efforts for new product launches or promotional events, ensuring timely delivery within budget. Manage relationships with external agencies or vendors involved in digital advertising or creative services. Supervise the social media management team, fostering innovative content strategies that increase engagement. Monitor competitors' activities and industry developments to identify opportunities for growth.

Skills

Proven management experience with strong leadership capabilities. Extensive knowledge of SEO, Google Ads, Google Analytics, and email marketing platforms. Proficiency in Adobe Photoshop, WordPress, Microsoft Office Suite (Word, Excel, PowerPoint), and organisational tools. Excellent analysis skills to interpret data insights effectively. Strong copywriting abilities tailored for diverse audiences across digital channels. Expertise in social media management strategies for various platforms. Solid understanding of B2B marketing principles and IT systems relevant to digital campaigns. Exceptional communication skills in English with the ability to articulate ideas clearly and persuasively. Effective project management skills with excellent time management and organisational abilities. This role offers an engaging environment where innovative thinking is valued, providing ample opportunities for professional development within a forward-thinking organisation.
Job Type: Freelance

Pay: From 25.00 per hour

Expected hours: 3 per week

Benefits:

Work from home
Work Location: Hybrid remote in Longridge, PR3 3NJ