Job Description

Job Summary:

The

Marketing Manager

is responsible for planning, executing, and optimizing marketing strategies that enhance brand awareness, drive customer engagement, and increase sales. This role involves working closely with cross-functional teams, including sales, product development, and creative departments, to ensure marketing initiatives align with company goals and target audience needs.

Key Responsibilities:

Strategy Development:

Design and implement effective marketing strategies that align with company objectives, target markets, and industry trends.

Campaign Management:

Oversee the creation, execution, and monitoring of multi-channel marketing campaigns, including digital, social media, email, and traditional advertising.

Market Research & Analysis:

Conduct market research to understand customer behavior, competitors, and market opportunities. Use data to inform decision-making and optimize campaigns.

Brand Management:

Maintain and grow the company's brand presence, ensuring consistency across all platforms and materials. Update brand messaging as needed based on market feedback and trends.

Team Leadership:

Lead and mentor the marketing team, assigning tasks, providing guidance, and ensuring high performance.

Budget Management:

Develop and manage the marketing budget, ensuring cost-effective allocation of resources across campaigns.

Performance Tracking:

Analyze key performance metrics (KPIs) such as ROI, customer engagement, and conversion rates to evaluate the success of marketing initiatives. Provide reports to senior management on campaign performance and adjust strategies as needed.

Collaboration:

Work closely with sales, product, and creative teams to align marketing efforts with product launches, promotions, and other business initiatives.

Content Creation:

Oversee the development of engaging content, including website copy, social media posts, blog articles, email newsletters, and advertising materials.

Qualifications:

Bachelor's degree in Marketing, Business, or a related field. Strong understanding of digital marketing platforms (Google Ads, SEO, Social Media, Email Marketing, etc.). Excellent communication, project management, and leadership skills. Creative thinking with strong analytical and problem-solving abilities.

Preferred Skills:

Familiarity with data analytics and reporting tools. knowledge of SEO, SEM, and digital advertising best practices.
This role can be adapted for different industries, from tech to healthcare, retail, or hospitality, but the core responsibilities and skills would remain similar.

Job Type: Full-time

Pay: 35,000.00-40,000.00 per year

Benefits:

Company events Company pension Gym membership Private medical insurance
Schedule:

Monday to Friday
Work Location: In person

Application deadline: 30/05/2025
Reference ID: Digital Content Specialist