Job Description

We have a core belief that our toxic, sedentary lifestyles are making humans, and the planet, sick. So, we're on a mission to change it. To help us keep the mission on track we're looking for a dynamic Category Marketing Manager to lead our Active (training/running) and Kids categories. You'll develop and execute campaigns and day-to-day initiatives that drive brand storytelling, audience engagement, and commercial growth.


As our Marketing Manager, helping to rewild human potential, here's what you'll be doing:

Campaigns & Content Moments

Lead Seasonal Campaigns


Own and deliver campaigns annually from concept through to execution for the Active and Kids categories. Collaborate closely with the Category Lead to ensure alignment with brand and commercial objectives.
Content Moments


Develop additional content activations throughout the year to drive awareness, engagement, and traffic beyond key campaign periods.

Trade & BAU

Active

Content & Customer Journeys


Improve and optimise website journeys with the ecommerce team to clearly communicate the benefits of barefoot training and movement.
Community & Partnerships


Collaborate with the Community team to build partnerships with athletes, experts, and training groups.
Channel Execution


Work with Commercial and Channel teams to support trade activity, organise seasonal lookbooks, and drive the execution of our training and running strategies.

Kids

Awareness & Advocacy


Partner with the Community and Organic Social teams to raise awareness among parents about the developmental benefits of barefoot footwear for children.
Strategic Partnerships


Develop partnerships with like-minded organisations or ambassadors to amplify reach.
Content Creation


Plan and produce educational, SEO-optimised content for our website.
Samples & Seeding


Manage product samples to support campaigns and content creation.

And what do you need to apply for this epic role?

Proven marketing experience, ideally in functional fitness and wellness. Strong digital skillset with experience delivering both creative and data-driven campaigns. Excellent communicator and team player, comfortable aligning with internal and external stakeholders. Highly organised and proactive, with the ability to juggle multiple priorities and meet tight deadlines. A passion for natural movement, child development, and ethical, purpose-led products.

Please be aware that we work as a hybrid business and whist there are lots of opportunities to work form home (hey stay in your PJ's if you like) we do want the Marketing gang to get together with some frequency at our amazing Nature HQ just outside of Bristol and also sometimes in our London Hub as well as company wide get togethers.

So if this all sounds like your bag and you have the experience we need then get applying! As well as great salary we have some epic barefoot benefits that include:

25-day holiday allowance (pro rata), 4 additional days each year to volunteer, get outdoors or focus on your wellbeing, and a day off for your birthday. Private Medical Health care, including mental health, dental and eye care. Livebarefoot Pot - up to 1,000 per year to inspire you to live barefoot (embrace hobbies and passions) and or boost your natural health. Free seasonal Vivo footwear and discounts for you, your friends & family. Pension matched to 5%. Travel Allowance to support connection days. Generous gender-neutral parental leave. Death in service plan up to 6 times your salary. Group income protection insurance. Long service awards. Car salary sacrifice scheme.
Cycle to work scheme.








Vivobarefoot believes that diversity is the essence of its ecosystem. We encourage diversity of thought and believe that it enables creativity and innovation to flourish. Our mission is to create a fair and equitable workplace where people thrive and are empowered to become their true selves at work. We believe that feedback and fostering collaboration will allow employees to blaze new trails and enjoy every aspect of the Vivobarefoot community.




Every opportunity for recruiting a new member of the Vivobarefoot community should be an opportunity for us to introduce fresh perspectives, talent, and skills into our community. Therefore, our commitment is to recruit regardless of race, colour, nationality, religion, sexual orientation, disability, mental health illness, marital or parental status, national or social origin, gender identity, age or any other characteristics protected by law. We look forward to walking this barefoot journey with you!