Job Description

THE CLOSING DATE FOR APPLICATIONS WILL BE WEDNESDAY 30

TH

JULY 2025

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JOB TITLE:

Marketing Manager - Roe Valley Resort

JOB REFERENCE:

MMRV - 07/25

HOURS:

Full time, Primarily Monday - Friday but may include some weekends.

SALARY:

To be discussed at interview

The Role

Galgorm Collection is a luxury hospitality group with a portfolio of distinctive properties and food & beverage destinations across Northern Ireland. As part of our continued investment and growth, we are seeking a dedicated and commercially driven Marketing Manager to lead the marketing strategy and execution for Roe Valley Resort, a family-friendly destination offering spa, golf, weddings, and dining experiences in the heart of Limavady.


Reporting to the Group Marketing Manager, the Marketing Manager will be based at Roe Valley Resort and will be responsible for the development, coordination, and delivery of the resort's annual marketing plan to achieve key business objectives and revenue targets.


You will have ownership of all marketing activity for Roe Valley Resort, including digital and offline campaigns, brand positioning, CRM initiatives, content development, advertising, events, and promotions. This is a dynamic and hands-on role, well-suited to a creative and strategic thinker with a strong grasp of the hospitality landscape.


You will collaborate closely with onsite teams across spa, golf, weddings, food and beverage, and accommodation to ensure alignment with the resort's commercial goals, and will work in partnership with the wider marketing team to share resources and implement group-wide campaigns.



Key Responsibilities

Develop and implement the annual marketing plan for Roe Valley Resort in line with brand objectives and commercial targets Manage day-to-day marketing operations, ensuring consistency across all channels and touchpoints Lead the creation and rollout of integrated campaigns to support key revenue streams including leisure, spa, golf, weddings, and F&B Deliver content strategies across digital platforms, including the resort website, paid media, email marketing, and social media Produce compelling copy and oversee the design of marketing collateral, signage, brochures, and promotional materials Plan and execute PR, influencer, and local community engagement initiatives to raise brand awareness and drive visitation Manage and optimise CRM and guest retention strategies Monitor campaign performance and report on KPIs, adjusting activity to maximise ROI Act as brand guardian for Roe Valley Resort, ensuring all output reflects the tone, identity, and values of the Galgorm Collection

Essential Skills & Qualifications

Degree-level qualification in Marketing, Communications, or a related field

Minimum 3 year's experience in a senior marketing role in a luxury resort

Previous experience with dealing with company's Senior Stakeholders Manage and lead relationships with our Digital, Social, eCommerce and PR agencies Strong knowledge of digital marketing, SEO, social media, and CRM systems Exceptional copywriting, communication, and creative skills Proven ability to manage multiple projects and work to tight deadlines Commercially minded with strong analytical and reporting skills A collaborative team player with a proactive and hands-on approach

Desirable Criteria

Minimum one year's experience using For-Sight CRM software Previous experience working with Nonius software Familiarity with Net Affinity CMS and booking engine platform Previous experience working in a similar role within Galgorm Collection


This is an exciting opportunity to play a pivotal role in the continued growth and success of Roe Valley Resort as part of one of Northern Ireland's most ambitious hospitality groups. If you're passionate about hospitality and ready to lead creative and commercially impactful marketing, we'd love to hear from you.