Job Description

Posted 18 hours ago | ref: 267223

Protocol is working closely with an FE college based in Cambridgeshire to help recruit for motivated and enthusiastic Marketing Manager for School Leavers & Employers. We are looking for talented marketing specialists who will help promote and drive the client\xe2\x80\x99s brand, ethics and culture to attract new students and create relations with businesses in the area. The institution is committed to providing a broad range of courses for all learners and the client is looking to grow the team.

The role:

• Full-time/Temp-to-perm, up to \xc2\xa335,000 depending on candidate. Temp role, \xc2\xa320-25 per hour plus statutory holiday pay.
• Covering multi-channel expertise from direct marketing, PPC, advertising both on and offline, email, PR, social media, SEO, events, telemarketing, lead management and conversion, multi-media (video) content and collateral production.
• To monitor, measure, evaluate and report on campaign performance to achieve excellent return on investment and conversion rates. To seek to continually improve and hone marketing campaign performance.
• Account management; to proactively engage with key departmental representatives across the business to ensure the needs of the College are met.
• To lead on the management and delivery of the College\xe2\x80\x99s main events, including; Open Days, Award Ceremonies, Job Fairs, Graduation Ceremonies, Apprenticeship Week, employer events, exhibitions and careers fairs.
• To line manage a Marketing and Events Coordinator and a Marketing and Events Apprentice to create and maintain a high performing team as part of and contributing to the wider marketing department.
• To work closely with the school engagement function to support the implementation of the school engagement strategy and ensuring high quality school events and experience as part of the wider recruitment strategy.
• To act as a customer experience champion to develop high performing nurture and conversion programmes, using marketing platforms and CRM, to improve the customer journey from application to enrolment.
• To be responsible for obtaining sponsorship and review/ create sponsorship opportunities
• To contribute to the development of the annual marketing plan and strategy.

The person:

We are therefore seeking passionate individuals with a background in Marketing ideally with knowledge of the education system.

Have you got what it takes?

• Degree in relevant subject, CIM/IDM.
• Relevant FE or industry experience.
• Level 2 Maths & English.
• A positive and supportive attitude to student learning and experience.

If this sounds like you or something you could be interested in; Hit apply now to speak to one of the consultants!

As a Disability Confident business we warmly encourage applications from people with disabilities. Protocol is committed to offering opportunities to people from diverse communities. If you have specific requirements or adjustments please let us know if there is anything we can do to support your application.

About Protocol

Protocol are the specialist full-service recruiter dedicated to education, training and skills. People are at the heart of everything we do. We place people first.

We\xe2\x80\x99re more than a recruitment agency \xe2\x80\x93 we pride ourselves on our ongoing support and aftercare delivered by our expert team, and all our candidates benefit from free access to our exclusive online CPD portal, Learning Zone.

Whatever your career goals, we\xe2\x80\x99ve got the right role for you. With a wide range of temporary and permanent positions available, from lecturing and training jobs to assessment and support staff roles, all with very competitive pay rates and benefits \xe2\x80\x93 your future is in good hands.

The Legal Bit

Protocol National ltd trading as Protocol are acting as an employment business for this position. If you are successful, Protocol is required to see evidence of your Right to Work in the UK; in addition to you applying for an enhanced DBS Certificate should you not already hold a suitable certificate registered on the DBS Update Service. The position is subject to agreement to Terms and Conditions and suitable application and reference process. As a result of the volume of applications we are currently receiving we regret that we may be unable to respond with individual feedback. If we have not contacted you within two weeks of your application being received then regretfully your application will not be taken forward on this occasion.

Protocol