Job Description

Overview

Snowbombing is Europe's leading music festival on snow - a unique experience that blends cutting-edge music with alpine adventure. Now heading into its 27th year, the festival transforms the picturesque town of Mayrhofen into a high-altitude haven for music, lifestyle, and adventure.

What began in 1999 as a bold concept has evolved into a global institution as the original "ski + music" festival that sparked the ski festival revolution. Thousands of winter-loving festival-goers descend on the mountains for a week-long whirlwind of world-class artists, first-class production, wellness experiences, sports-led adventure, immersive entertainment, and so much more.

One part boutique music festival, one part high-altitude escape, Snowbombing is where culture, community, and creativity collide.

Role Objectives

Lead the marketing and communications plan for Snowbombing across all channels. Take ownership of campaign reporting, and performance analysis. Manage agencies and partners (media, PR, design, influencers) to deliver campaigns on time and on brand. Drive ticket sales and audience growth through creative and targeted campaigns. Ensure best practice in CRM/email marketing, segmentation and reporting. Oversee paid media activity across social, search and display.

Responsibilities

Devise and execute the annual marketing plan across social and CRM/email Collaborate with the paid media team to oversee and optimise the paid ads campaign. Own the content calendar and work with the senior marketing manager on the campaign timeline. Manage agency relationships (media, PR, digital, influencers), briefing and monitoring performance. Lead on campaign reporting: analysis of sales, engagement and ROI. Oversee creative content production, ensuring consistency and cultural relevance. Input into wider brand partnerships and sponsorships. Be responsible for all inbound and outbound communications from our official platforms and inbox. Brief the relevant in house teams to create video content for use across socials & on our website. Create static assets using appropriate tools like InShot, Adobe, Canva.

Skills & Experience

4+ years in marketing, ideally in events, festivals, music or snowsports. Proven experience owning multi-channel campaigns. Skilled in social media, CRM/email, paid media and influencer partnerships. Strong agency management experience. Excellent copywriting, organisational and reporting skills.

How to apply:

To apply for the role, please send an email containing your CV and a cover letter to

maddy@packlondon.com

. Applications close 24th October 2025, if you are successful in reaching the next round of interviews we will be in contact.

In your cover letter, we kindly request that you carefully review the job advert and description, and explain why you believe you are a suitable candidate for the position, and what particularly interests you about joining our team. We are eager to welcome a new member to our team, so we encourage you to apply as soon as possible.

Job Type: Full-time

Pay: 28,000.00-34,000.00 per year

Work Location: In person