Job Description

We're not just another bike brand - we're an iconic, British motorcycle brand with over 120 years of history behind us. Our new state-of-the-art facilities in Solihull, West Midlands are home to a tight-knit, but ever-expanding team that's passionate about delivering exquisite riding experiences to our customers.


Under new ownership and proud to be part of the TVS Motor family, we're entering a new era of global success. And we want you to be a part of it!


At Norton, we value respect, trust, and responsibility. We trust our employees to execute their roles exceptionally and professionally, and we value personal development, teaching, and learning. When you join our team, you'll have the opportunity to grow and learn alongside some of the most talented and dedicated people in the business.


So if you're passionate about motorcycles and looking to join a team that's shaping the future of this legendary brand, we'd love to hear from you!

The Role

Reporting To - Regional Sales Director UK (Dotted Line into the Chief Commercial Officer)

The

Regional Marketing Manager

will be responsible for developing and implementing regional marketing strategies to enhance brand awareness, drive customer engagement, and support sales growth. This role requires a deep understanding of the automotive/motorcycle consumer behaviour, and the competitive landscape. The ideal candidate will work closely with dealership teams, sales departments, and corporate marketing to ensure alignment with business objectives.

Duties/Responsibilities

Develop and execute local/regional marketing plans to drive brand growth and customer acquisition. Analyse market trends, competitor activities, and consumer insights to identify opportunities. Collaborate with sales teams to design and implement localised marketing campaigns that will align with the Brand HQ guidelines Manage local/regional UK advertising, promotions, and digital marketing efforts. Build strong relationships with dealership partners to support their marketing initiatives. Oversee event sponsorships, trade shows, and community engagement programs. Track and report on key performance indicators (KPIs) to measure campaign success. Ensure brand consistency and compliance with corporate marketing guidelines. Manage budgets effectively to maximise marketing ROI. Partner with external agencies, media partners, and vendors for marketing execution.

Personal Specification

8+ years of marketing experience, preferably in the automotive/motorcycle industry or a related sector. Proven experience in regional or multi-location marketing management. Strong understanding of CRM, Dealer Marketing, digital marketing, social media, and customer engagement strategies. Excellent analytical skills with the ability to interpret data and make informed decisions. Ability to work cross-functionally with sales, corporate teams, and external stakeholders. Strong project management skills and ability to manage multiple priorities. Effective communication and presentation skills. Willingness to travel as needed to support regional initiatives.

Rewards of Working for Norton:

We like to take care of our Nortoneers and we think we offer some pretty decent rewards. Here's what you'll get when you join the team:


Competitive salary package that recognises your skills and experience


A whopping 33 days of holiday (inc. Bank Hols) to relax and recharge


Generous pension scheme that sets you up for the future, with access to personalised advice.


Private Medical Insurance and a Cash Back Programme to keep you feeling your best


Life insurance (4x salary) because we've got your back no matter what


FREE fruit, got to have your five-a-day!


WeCare Employee Assistance Programme, which includes access to online GP services, dietary advice, mental health support, bereavement counselling, and a fitness programme


Experience the thrill of an entrepreneurial environment within a larger, well-funded company with ambitious long-term goals.


Elevate your career with our Ideas for Excellence scheme, where every brilliant idea is not just valued, but also rewarded!


A diverse and international team that brings together different perspectives, backgrounds, and experiences.


Join the fun with our twice-yearly employee events, payday socials, and loads of exciting activities in between!


??Want to go green? You can enjoy free electric bicycle hire


Plus, no need to stress about finding a parking spot - we've got on-site free parking covered and FREE electric charge points.


We know how important it is to take care of our team, and we're committed to continually improving our reward offering in line with the business growth plan.



Join us and see for yourself!



PLEASE NOTE, WE DO NOT ACCEPT AGENCY APPLICATIONS