Job Description

Marketing Officer

Job Details


Job Title: Marketing Officer


Department: Marketing & Admissions


Campus: Alton


Salary: Grade 4 Spine Point 15 - 28,609.78


Contract Type: 12-month Fixed Term Contract / 37 hours


About the Role


Are you a results-driven, creative thinker with a passion for making an impact? We're looking for an experienced Marketer to join our busy team for 12 months, leading the marketing for Alton College as part of HSDC.



This is a varied and exciting campaigns role where no two days are the same. You'll be responsible for creating, delivering and analysing marketing and recruitment campaigns, events and activities that enhance the Alton College brand, generate awareness, and increase market share.



This is a fantastic opportunity to take the lead on a well-established brand and really make your mark. Ready to hit the ground running?


Responsibilities


You will be responsible for:
Manage, implement, and coordinate marketing and recruitment campaign strategies, events and activities to enhance the Alton College offer, generate awareness and increase market share in 16+ audience and their influencers. Manage the budget for 16+ at Alton.Track spend and produce regular reports on ROI for the Director of Marketing & Admissions. Conduct market research, monitor and report competitor activity to influence and enhance the reach of current campaigns and produce a growth in market share. Develop and manage key 16+ recruitment events for Alton including, Open Days, and the Student Festival.



Requirements


We're looking for someone who:
Is driven by results and loves a challenge Can think creatively and solve problems under pressure Has hands-on experience running integrated campaigns Understands audience segmentation, market research and ROI Is confident in analysing performance and adapting strategies for maximum impact You'll need a relevant degree or a professional qualification (CIM or IDM preferred), and a proven track record in marketing, ideally in education or product-based sectors.



Benefits


In return, you will receive:

Invest in Your Growth

: Access a wide range of training, in-house coaching, workshops, and funding for qualifications. Opportunities for funded research, with potential international travel.

Generous Pension Plans

: Benefit from either the Local Government Pension Scheme or Teachers' Pension Scheme.

Ample Time Off

: Enjoy a generous annual leave package to maintain a healthy work-life balance.

Exclusive Discounts

: Get an NUS TOTUM card, offering discounts with hundreds of retailers.

Visit our website to learn more!


Application


How to apply

We strive in offering an inclusive and accessible recruitment and interview process to all candidates. Should you have any questions at all, or require any support with reasonable adjustments, please contact recruitment@hsdc.ac.uk and a member of our team will respond as soon as possible.


For more information on the position itself, please connect with Jane Golds at jane.golds@hsdc.ac.uk for any queries. Please note, we appreciate the value of each applicant but kindly ask that you complete an application form as we do not accept CV's.


If you would like to take a look at the job description for this vacancy, please see this under Supporting Documents on the right-hand side of the page.