Job Description

https://sleepaction.org/about-us/work-for-us/

MARKETING OFFICER (Sleep Action)

Location:

Remote, (with occasional travel to Edinburgh City Centre)

Hours:

20 hours per week

Salary:

15,428 per annum (27,000 full time equivalent)

Closing date:

1 August 2025

Purpose of the Role

Reporting to the Marketing & Brand Manager, you will support in the delivery of high-quality content and digital communications to promote our services - including our Sleep Training for Professionals, Sleep Healthy Workplace Webinars, and the Scottish Sleep Support Line. Your role will focus on content creation, campaign coordination, and digital communications that increase awareness of Sleep Action and drive sales, contributing to income from our commercial activities. As Marketing Officer, you will engage key internal and external audiences to strengthen our brand and communicate Sleep Action's impact across the UK and Ireland.

Principal Responsibilities

Build campaigns and create engaging content

for web, email, socials, and physical media that tells compelling stories and reflects our brand's tone of voice, while being thoughtfully tailored to connect with Sleep Action's audiences, which include health and social care professionals, parents/carers, and employers

Support visual communications

such as graphics, videos, and promotional materials, ensuring adherence to our brand guidelines (experience with Canva, Adobe Express, or similar is beneficial)

Maintain Sleep Action website

, collaborating with the wider team, identify sleep-related topics and trends, creating content for the website to engage core audiences (experience using WordPress would be beneficial)

Refresh Sleep Action social media

, develop and implement a social media strategy targeting our distinct audiences through tailored content, creating, growing, and nurturing communities / audiences

Adapt complex information for different audiences

from white papers, research reports, and case studies to create engaging, impactful content

Assist with conference preparation

, including event communications, branded materials, and resource packs

Contribute to our internal knowledgebase

, ensuring staff have access to up-to-date marketing and communications resources

Support HR communications

, such as internal updates or recruitment campaigns relevant to Sleep Action

Support the wider Marketing team

with specific projects as and when required

Values

Our people and our values are most important to us, so any member of our team must understand and live these values:

Tailored -

We always put people at the centre of our work.

Humour -

Great things can be achieved when we are happy and have fun.

Resilient -

Flexibility, confidence and creativity turn challenges into opportunities.

Integrity -

Passion and professionalism are vital for all involved in our organisation.

Value -

Everybody deserves respect and we are enriched through our differences.

Empathy -

Compassion and care are in everything we do.

Key skills

A natural storyteller with the ability to take complex information and communicate it to a wide variety of audiences effectively

Excellent attention to detail and highly organised with the ability to juggle multiple projects

A brand builder with a track record of developing and executing content strategies across physical media and digital channels, including websites, email, and social media

Tech-savvy with familiar with content management systems (WordPress), email management platforms (Mailchimp), social media platforms (Buffer), and analytics tools (Google Analytics)

A strong communicator who enjoys creating compelling content in various formats

Organised and proactive, able to manage your time well in a remote working environment and balance day-to-day content work with longer-term projects

Desired qualities

Passionate about using your skills and knowledge to transform the lives

Energetic, highly motivated, with an enquiring mind and passion for excellence

Outstanding communication and interpersonal abilities

Interested in improving sleep and wellbeing on a national level

Enthusiastic about using marketing to make a positive impact in the lives of families, young people, and the professionals that support them

Keen to learn and develop in a marketing role, with guidance and support

Communication

Be open, accountable and approachable to encourage a learning culture within the organisation.

Develop relationships and networks to promote the work of Capella.

Build partnerships with other organisations that furthers the development of our organisation

Job Type: Part-time

Pay: 15,428.00 per year

Benefits:

Additional leave Bereavement leave Cycle to work scheme Discounted or free food Employee discount Employee mentoring programme Enhanced maternity leave Enhanced paternity leave Free or subsidised travel Free parking Gym membership Health & wellbeing programme Sick pay
Work Location: In person

Application deadline: 01/08/2025