Job Description

Vacancy Name

Marketing Operations Analyst

Vacancy No

VN899

Job Title

Marketing Operations Analyst

Work Location City

London

About Solifi

Solifi delivers a solid financial technology foundation for equipment, working capital, wholesale, and automotive finance firms. At Solifi, we believe that commerce is only as strong as the system it runs on. Our mission is to reshape finance technology by bringing together proven solutions into a singular powerful technology platform designed to help protect and scale financial organizations. We guard our customers by being precise and reliable, we guide their success by combining powerful technology with proven expertise, and we help them grow by unleashing their potential.

About the Team

The Demand Generation team is evolving into a core growth engine for the business, accountable for generating high-quality demand and measurable pipeline impact. Leveraging technology such as Salesforce, HubSpot, and LinkedIn Sales Navigator, the team partners closely with Marketing, Sales, RevOps, and Product to connect strategic marketing campaigns directly to revenue outcomes

About the Position

The Marketing Operations Analyst is responsible for ensuring that marketing and demand generation efforts are powered by clean, reliable, and actionable data. This role sits at the intersection of CRM hygiene, audience segmentation, enrichment, and performance reporting, enabling Demand Generation to execute targeted, scalable, and measurable campaigns.




This is a hands-on role for someone who lives in HubSpot and Salesforce, enjoys fixing broken data, and understands how segmentation, attribution, and lifecycle stages directly impact pipeline and revenue.

Role and Responsibilities

Core Responsibilities


1. CRM Data Hygiene & Governance


Own the quality and integrity of marketing and sales data across HubSpot and Salesforce.


- Audit, clean, and maintain CRM data across HubSpot and Salesforce


- Define and enforce data standards, naming conventions, and governance rules


- Identify and resolve duplicates, inconsistent formatting, and invalid records


- Build automated workflows for ongoing data hygiene and validation


- Partner with Sales Ops/Rev Ops to align on shared data definitions




2. Segmentation & Audience Management


Enable precise targeting for campaigns, nurture, and ABM programs.


- Build and maintain dynamic and static segmentation logic for campaigns and workflows


- Develop ICP- and persona-based segmentation across leads, contacts, accounts, and opportunities


- Create scalable segmentation frameworks in partnership with Marketing Ops and Demand Gen


- QA segmentation prior to campaign launches to ensure accuracy and coverage




3. Data Enrichment & Completeness


Ensure CRM records are campaign-ready and insight-rich.


- Identify data gaps that limit targeting, reporting, or personalization


- Manage enrichment tools (e.g., ZoomInfo, LinkedIn Sales Navigator, HubSpot/Clearbit)


- Build enrichment workflows to keep records fresh and complete


- Define required field sets for leads, contacts, companies, and opportunities




4. Reporting & Data Insights


Translate data into insights that guide demand strategy and investment (ROI).


- Build dashboards and reports in HubSpot and Salesforce


- Support marketing KPIs including:


- Pipeline and revenue attribution


- Funnel conversion and velocity


- Campaign and channel performance


- Deliver recurring "state of the database" and data quality reports


- Surface insights that inform targeting, ICP refinement, and campaign planning




5. Tech Stack & Process Support


Ensure marketing systems and processes support scalable growth.


- Partner with Marketing Ops and Demand Gen to align systems with campaign needs


- Optimize lead routing, scoring models, and lifecycle stages


- Maintain and QA integrations across the marketing and sales tech stack


- Validate data and workflows before campaign launches to prevent execution issues




6. Cross-Functional Collaboration


Act as a connective layer between Marketing, Sales/RevOps, and Product Marketing.


- Collaborate with Demand Gen to align segmentation and data with campaign strategy


- Work with Sales Ops to ensure field usage, handoffs, and routing are aligned


- Partner with RevOps on attribution, lifecycle optimization, and reporting consistency

About You

Required Skills & Experience o 3-5 years experience with HubSpot and Salesforce (admin or power-user level) o Advanced Excel skills o Experience with CRM data hygiene, enrichment, and segmentation o Familiarity with enrichment and intent tools (ZoomInfo, 6sense, HubSpot/Clearbit, Apollo, etc.) o Understanding of B2B demand generation, ABM, and ICP frameworks o Experience building dashboards and reports for marketing performance

Preferred Experience Level

4 years

Preferred Education Level

Bachelor's Degree

Employment Basis

Full Time

Benefits

Private medical insurance, Auto enrolment pension scheme, Cycle to work scheme, Group Life Insurance, Group Income Protection Insurance, Free on-site parking (Milton Keynes office only), 23 days Holiday - lengthens with service, Option to buy more holiday, Generous Employee Referral Scheme - Earn up to 2,500!, Discounted eye tests & glasses, Help towards professional association subscriptions, Various companywide social events, Support with professional qualifications

Applications Close Date

23 Jun 2026