Job Description

Ideas | People | Trust
We're BDO. An accountancy and business advisory firm, providing the advice and solutions entrepreneurial organisations need to navigate today's changing world.
We work with the companies that are Britain's economic engine - ambitious, entrepreneurially-spirited and high?growth businesses that fuel the economy - and directly advise the owners and management teams that lead them.
We'll broaden your horizons
Our Marketing team is the driving force behind the creativity and growth at BDO. Marketing has a broad remit here. Their main goal is to equip the business to win and there are teams covering most touchpoints of the customer journey. Highlights include a national advertising campaign, the launch of a new firm-wide sales planning process and the implementation of new digital marketing tools. Because we know that great ideas can come from anywhere, you can be sure you'll be heard and have the chance to make a real impact. You'll be supported to build your career, but also to be yourself in the office. Help the firm succeed by staying ahead of the latest market trends, confidently implementing your ideas and collaborating with a range of shareholders. You'll be rewarded with a great work-life balance and a career with real purpose.
We'll help you succeed
Leading organisations trust us because of the quality of our advice. That quality grows from a thorough understanding of their business, and that understanding comes from working closely with them and building long-lasting relationships.
You'll be someone who is both comfortable working proactively and managing your own tasks, as well as confident collaborating with others and communicating regularly with senior managers, directors, and BDO's partners to help businesses effectively. You'll be encouraged to identify and draw attention to opportunities for enhancing our delivery and providing additional services to organisations we work with.
The Marketing Operations Director is a senior-level role responsible for developing and implementing effective processes to support the Marketing, Sales, & Client PMD to function effectively and ensure the efficient use of marketing technology, data analytics, and processes. This role is crucial for driving operational excellence within MSC, ensuring alignment with BDO firm-wide objectives, and leading teams of marketing delivery professionals. The Director will collaborate with various departments, including Streams, IT, Finance, and Data Office teams, to ensure optimised campaign execution, budget management, and regulatory compliance.
In this challenging and rewarding role you'll:
Marketing Strategy & Vision:

• Define and implement a comprehensive marketing operations vision and strategy supporting MSC's overall strategy, to drive intelligent decision-making through precise data analysis.
• Oversee the entire marketing operations roadmap, including evaluation, selection, implementation, and customisation of marketing technology to meet functional needs.

Budget & Financial Management:

• Collaborate with budget owners to develop, manage, and administer the marketing budget, ensuring proper cost tracking and accountability.
• Partner with analytics teams to report on marketing performance metrics, including customer lifetime value and acquisition cost, and provide insights for data-driven strategy.

Data Analysis & Marketing Performance:

• Take the lead to build the necessary infrastructure to allow tracking and reporting of marketing funnels, including key metrics such as volume, conversion rates, and value, with segmentation by sector, stream, geography, and persona.
• Collaborate with the national streams marketing teams to leverage engagement data for more effective marketing strategies.

Team Leadership & Development:

• Build, lead, and develop a high-performing marketing operations and delivery team by providing coaching, development opportunities, and filling talent gaps where needed.
• Ensure that policies, procedures, and processes are clearly defined, documented, and adhered to, promoting operational efficiency and data accuracy.

Technology Management:

• Own the marketing technology stack, ensuring it is maintained, optimised, and customised for users.
• Identify opportunities to simplify and improve systems and processes, avoiding unnecessary complexity and customisation.

Project & Campaign Coordination:

• Line management of Head of Marketing Engagement, with subsequent oversight of team delivering on projects and integrated marketing campaigns from planning to execution and post-campaign analysis.
• Line of sight to ensure infrastructure and operational marketing projects - such as improved reporting or investment in martech stack - are executed efficiently and align with the strategic goals of the PMDs and Streams.

Stakeholder & Vendor Relationship Management:

• Regularly engage stakeholders across MSC, streams, PMDs, and external vendors to align on marketing performance and strategies.
• Manage external partnerships, where necessary, and negotiate contracts with vendors to optimise marketing resources.

Risk & Compliance Management:

• Ensure compliance with relevant regulatory requirements and industry standards, proactively identifying and mitigating operational risks.

You'll be someone with:

• Bachelor's degree in Marketing, Business Administration, or a related field.
• Extensive proven experience in marketing operations, with experience in a management role.
• Expertise in marketing technology, including designing and managing a marketing technology stack.
• Strong analytical, organisational, and project management skills.
• Proven track record of managing large budgets and driving data-driven marketing decisions.
• Excellent communication skills, both verbal and written, with the ability to influence cross-functional teams and senior leadership.
• Ability to multitask, prioritise, and thrive in a fast-paced environment.
• Experience with enterprise software, SaaS, and knowledge of GDPR and related regulations is a plus.
• Strategic and analytical mindset with attention to detail.
• Strong leadership presence with experience managing and developing high-performance teams.
• Proficiency in MS Office and marketing analytics tools.
• Ability to manage relationships with external partners and vendors.

You'll be able to be yourself; we'll recognise and value you for who you are and celebrate and reward your contributions to the business. We're committed to agile working, and we offer every colleague the opportunity to work in ways that suit you, your teams, and the task at hand.
At BDO, we'll help you achieve your personal goals and career ambitions, and we have programmes, resources, and frameworks that provide clarity and structure around career development.
We're in it together
Mutual support and respect is one of BDO's core values and we're proud of our distinctive, people-centred culture. From informal success conversations to formal mentoring and coaching, we'll support you at every stage in your career, whatever your personal and professional needs.
Our agile working framework helps us stay connected, bringing teams together where and when it counts so they can share ideas and help one another. At BDO, you'll always have access to the people and resources you need to do your best work.
We know that collaboration is the key to creating value for the companies we work with and satisfying experiences for our colleagues, so we've invested in state-of-the-art collaboration spaces in our offices. BDO's people represent a wealth of knowledge and expertise, and we'll encourage you to build your network, work alongside others, and share your skills and experiences. With a range of multidisciplinary events and dedicated resources, you'll never stop learning at BDO.
We're looking forward to the future
At BDO, we help entrepreneurial businesses to succeed, fuelling the UK economy. Our success is powered by our people, which is why we're always finding new ways to invest in you. Across the UK thousands of unique minds continue to come together to help companies we work with to achieve their ambitions
We've got a clear purpose, and we're confident in our future, because we're adapting and evolving to build on our strengths, ensuring we continue to find the right combination of global reach, integrity and expertise. We shape the future together with openness and clarity, because we believe in empowering people to think creatively about how we can do things better.

Skills Required