We are seeking a dynamic and creative Marketing professional to join our team. The ideal candidate will possess a strong understanding of both B2B and B2C marketing strategies, with a focus on driving engagement and brand awareness. This role requires excellent communication skills, leadership abilities, and a passion for innovative marketing solutions.
Duties
Develop and implement comprehensive marketing strategies to enhance brand visibility and drive customer engagement.
Manage various marketing projects from conception to execution, ensuring timely delivery and adherence to budget constraints.
Conduct thorough analysis of market trends and competitor activities to inform strategic decisions.
Utilise SEO best practices to optimise website content and improve search engine rankings.
Create compelling copy for various platforms, including social media, email marketing campaigns, and website content.
Oversee social media management, including content creation, scheduling, and audience engagement.
Use Google Ads and Google Analytics to track campaign performance and make data-driven adjustments.
Collaborate with cross-functional teams to ensure alignment on marketing initiatives and objectives.
Maintain an organised approach to project management, utilising tools such as Microsoft Office Suite (Excel, PowerPoint) for reporting and presentations.
Provide leadership and mentorship to junior team members, fostering a collaborative work environment.
Qualifications
Proven experience in a Marketing role with a strong portfolio demonstrating successful campaigns.
Proficient in Adobe Photoshop for creating visually appealing marketing materials.
Familiarity with WordPress for website management and content updates.
Strong analytical skills with the ability to interpret data from various sources to inform strategy.
Excellent copywriting skills with a keen eye for detail in written communication.
Experience in email marketing strategies that drive engagement and conversions.
Strong organisational skills with the ability to manage multiple projects simultaneously while meeting deadlines.
Effective time management skills that allow for prioritisation of tasks in a fast-paced environment.
Leadership qualities that inspire teamwork and collaboration among colleagues. This is an exciting opportunity for an individual looking to make a significant impact within our organisation through innovative marketing strategies. If you are passionate about driving results through effective marketing initiatives, we encourage you to apply.
Job Type: Full-time
Pay: 28,000.00-40,000.00 per year
Benefits:
Company pension
On-site parking
Education:
A-Level or equivalent (preferred)
Location:
Pontefract WF9 (preferred)
Work Location: In person
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