Job Description

1. Deliver on Advanced Analytics outcomes to clients across a mix of solutions.
2. Support capabilities across the region, ensuring that media agencies and local Annalect teams can utilize the capabilities to drive client outcomes.
3. Develop new proof-of-concept (POC) Advanced Analytics and Data Science capabilities to address new client/agency challenges, and scaled global tools from local innovation.
The Measurement and Optimization team sits within the Advanced Analyitcs offering, focusing on the following capabilities:

• Measurement Suite - a range of increasingly connected measurement solutions (e.g. MMM, Attribution and Incrementality testing) designed to support clients and agency partners make optimized investment decisions from a strategic level all the way through to a more tactical level to deliver incremental ROI.
• Planning Suite - Omni platform makes a dynamic optimization tool available for 100+ markets across the world, enabling planners to define budgets based on any client campaign brief. The Annalect team supports advanced use cases, helping clients customize their internal results to the tool, and apply advanced methods to enable better planning.

The structure of the team is in three hubs, each focus on specific role in delivering great work to clients.

• Client success hub: Deliver client success for our global clients. Solutions are packaging of different capabilities, like MMM, Attribution, Advanced Planning support, and forecasting/custom econometric solutions.
• Technical capabilities hub: Support capabilities for local markets, regional agencies and clients across the region, ensuring they have support and training to deliver quality work for clients at scale.
• Research and Innovation hub: Develop data science solutions for the region's clients and agencies, in collaboration with markets and global teams.

Advanced Analytics team works closely with other functions within Annalect EMEA team, including Client Solutions, Data Operations and Reporting, Enablement and Technology., * Impress clients: Work on client engagements, helping run analysis to understand media impact like (e.g. MMM or Attriubtion), and custom projects on how to optimize media plans to maximize a client's KPI.

• Facilitate the best in class: Whether it is being the expert on a new regional data set or a specific sub capability, you will help ensure that our best in practice marketing solutions are supported and effective.
• Learn and share: As a specialist in the region with dozens of markets, you will learn and share your work in a wide community of data scientists, marketing scientists and analysts.

This role is prefect entry level or with a year of experience. You will get the chance to work with multiple capabilities and broaden your technical knowldge, working with the world's biggest brands. The team has grown significantly over last two years, and there will be plenty of opportunities for personal and career development., * Deliverting analyses to clients across variety of solutions, e.g. MMM, attribution, and media plan optimisations.

• Become an expert, both technical and delivery, on the above solutions, and training analysts and data scientists on these capabilities.
• Effectively communicate marketing science concepts sand results of analyses to both internal and client teams.
• Attending training sessions, seminars and workshops, and generally be abreast to the latest in tracking, measurement, mar-tech and ad-tech space.
• Enjoys being hands on in analysis, understanding the marketing funnel and how it relates to KPIs and optimisation and planning processes. * Has keen eye on bringining analysis to life. * Working experience with R, Eviews, or VBA Excel. * Interest in broadening skillset in R and python. * Good grasp of statistical and optimisation techniques and bringing value to clients. * Familiar with Google suite of advertising tools, e.g. including CM and GA360. * Possess business acumen and ability to work in ever-changing environment. * Have serviced internal and / or external commercial clients. * Hungry for creating something new and making a mark. * Strong presentation skills written and verbal; client and internal facing.

Skills Required