Job Description

Summary

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Job Reference: 256223BR
Nottingham Support Office


Permanent


37.5 Hours

Contract:

Permanent, Full Time

Location:

Nottingham

Closing date:

11th July 2025

Recruitment Partner:

Frankie McCallister-Lyas

About the role:

Welcome to the Boots Opticians Marketing team - an exciting, award-winning team that likes to have fun and get things done. At the heart of Boots Opticians growth plans, we help our customers to See What's Possible, working with exciting fashion brands and educating customers on the importance of looking after their eye health.




The CRM & Loyalty Specialist will execute Boots Opticians' customer retention marketing campaigns across all CRM channels (email, SMS, direct mail, mobile app, and more). A critical role in the performance of the business, this is a unique opportunity to shine in a role that is as creative as it is data-led.

Key Responsibilities:

To plan and execute the Boots Opticians trade plan via multi-channel creative campaigns To understand and optimise the customer journey, using data-led insights Own the customer lifecycle, ensuring longevity and commercial success To identify new innovations (technology, channels, creative, behavioural science) to drive incremental improvements in the programme Use data and insight to identify new commercial opportunities Plan test and learn strategy and deliver reporting to the business Work closely with data and analytics and insights team to understand key customer segments and increase their value. Work with cross-functional teams to deliver incremental bookings and revenue for the business

What you'll need to have:

Creative and strategic thinker - energetic and passionate Creative campaign experience, working with agency partners to deliver exceptional results Strong communicator - able to engage with multiple audiences Collaborator - able to work with the wider Marketing team, Analytics, Product, Compliance and other functions to develop and execute projects

It would be great if you also have:

Worked in Retail/ Healthcare previously, ideally Optical or Fashion CRM platform experience, including Adobe Campaign/Salesforce/Eloqua or similar Experience of existing and emerging CRM technologies and approaches Good understanding of GDPR Experience of HTML Direct Mail experience

Our benefits:

Boots Retirement Savings Plan Discretionary annual bonus Generous employee discounts Enhanced maternity/paternity/adoption leave pay and gift card for anyone expecting or adopting a child Flexible benefits scheme including option to buy additional holiday, discounted gym membership, life assurance, activity passes and much more. Access to free, 24/7 counselling and support through TELUS Health, our Employee Assistance Programme.


We have a great range of benefits in addition to the above that offer flexibility to suit you - find out more at boots.jobs/rewards. Exclusions may apply, eligible roles only. Please note, any salary estimates given on third-party sites are not provided or endorsed by Boots and may not be accurate.

Why Boots:

At Boots, we foster a working environment where consideration and inclusivity help everyone to be themselves and reach their full potential. We are proud to be an equal opportunity employer, passionate about embracing the diversity of our colleagues and providing a positive and inclusive working environment for all. As the heart of everything we do at Boots, with you, we change for the better.

What's next:

If your application is successful, our in-house recruitment team will be in touch to arrange an interview and to answer any initial questions you have. If you have not been successful on this occasion, you'll be notified by email.




Where a role is advertised as full-time, we are open to discussing part-time and job share options during the application process. If you require additional support as part of the application and interview process, we are happy to provide reasonable adjustments to help you to be at your best.



Boots is a Ban the Box employer and will consider the suitability of applicants with criminal convictions on a case-by-case basis.