Job Description

How to Apply:

Interested candidates should submit their resume and a cover letter detailing their relevant experience and why they are the ideal candidate for this position to

davide@gotobeat.com.

Please include "Performance Marketing Specialist " in the subject line.

Applicants that do not follow the above instructions will not be considered.

We are a London-based live music start-up, we started Gotobeat to help artists take ownership and control of their live music career and make more money for their craft.Gotobeat works with artists from all around the world putting on 50+ shows a month in the UK and Europe (for now), ranging anywhere from 80 to 3,000 cap.

Gotobeat is developing a platform that utilises AI to change the way the grassroots live music industry works. We aim to provide even more opportunity to more artists and deliver consistent high-quality shows.

About the Job:

We're hiring a

Performance Marketing Specialist

with proven experience in managing and optimising paid campaigns across

Meta, Google and TikTok Ads.

The role is key to driving growth through highly targeted, data-driven marketing initiatives.

Key Responsibilities:

Plan, execute, and optimise PPC campaigns on Meta, Google and TikTok platforms. Build and refine audience targeting strategies to maximise ROI. Develop and manage campaign budgets, ensuring efficient spend and strong performance. Track, analyse, and report on campaign performance, providing clear insights and actionable recommendations. Lead on analytics, conversion tracking, and attribution across all paid channels. Produce regular performance reports using Excel (pivot tables, charts, custom reports) and other analytics tools. Work closely with the marketing and events teams to align paid media strategies with business objectives.

Requirements:

Solid, hands-on experience managing Meta, Google and TikTok Ads campaigns. Strong analytical skills with expertise in campaign measurement, funnel tracking, and optimisation. Advanced proficiency with Excel (including pivot tables, formulas, and data visualisation). Proficiency in Google Analytics, Meta Business Suite Insights, and other reporting platforms. Ability to interpret complex data and present clear, strategic insights. Highly organised, detail-oriented, and focused on results. Experience in the live events or music industry is a strong advantage.

Apply now following the guidelines above.

Job Type: Full-time

Pay: From 25,000.00 per year

Benefits:

Company events Company pension Employee discount Work from home
Schedule:

Monday to Friday
Experience:

Digital marketing: 1 year (preferred)
Location:

London E8 3ZD (preferred)
Work Location: In person

Reference ID: GTBPPC
Expected start date: 20/05/2025