Job Description

Digital Marketing Specialist (PPC & SEO - B2B E-commerce)

Location

: On-site - [Oldham]

Salary

: 40,000 - 50,000 per year

Job Type

: Full-time, Permanent

Benefits

: Performance bonuses, career progression opportunities

About Harveys Workwear

Harveys Workwear is a rapidly growing supplier of premium workwear across healthcare, hospitality, industrial, and corporate sectors. With multiple e-commerce websites launching soon, we're hiring an In-house Digital Marketing Specialist to take ownership of both our PPC and SEO strategies.

This role is ideal for a hands-on marketer who is equally confident in running high-performing paid ad campaigns and driving sustainable organic growth through SEO. You'll be a key player in scaling our online presence and customer acquisition.

Key Responsibilities;

PPC (Paid Media)

Develop and manage campaigns across Google Ads, Meta, Bing, and LinkedIn Set and manage budgets, bids, targeting, and creative assets Run regular A/B testing to improve ad performance and conversion rates Collaborate with sales and directors to align campaigns with key promotions and product pushes Track and report on KPIs such as ROAS, CTR, CPA, and conversion rates

SEO (Search Engine Optimisation)

Lead a well-rounded SEO strategy covering technical SEO, on-page optimisation, and content Perform keyword research and implement ranking improvements on product, category, and content pages Manage blog content (writing or coordinating freelancers) to support organic traffic growth Monitor site health and visibility using tools like SEMrush, Screaming Frog, Google Search Console Track SEO performance across core keyword groups and report progress monthly

Wider Digital Marketing

Support email marketing (flows, newsletters, promotions) via platforms like Klaviyo Help manage organic and paid social media on Meta and LinkedIn Work alongside the in-house developer to implement website and landing page improvements Assist in planning and executing broader marketing campaigns (launches, seasonal sales, events) Coordinate with freelancers, designers, or external partners as needed

What We're Looking For

3-5+ years of digital marketing experience in a B2B e-commerce or lead-gen environment Strong understanding of both PPC and SEO principles, tools, and performance metrics Confident using Google Ads, Meta Ads Manager, Google Analytics, Klaviyo, SEMrush, etc. Analytical mindset with a proactive approach to optimisation and testing Ability to work independently, manage multiple projects, and communicate clearly Available to work full-time on-site in [Oldham] (this is not a remote or hybrid role)

Desirable (Not Essential)

Experience with Shopify, CRO tools, or conversion-focused landing pages Background in the workwear, apparel, or uniform industry Previous success managing multi-brand or multi-site e-commerce marketing

Why Join Harveys Workwear?

Competitive salary + performance bonus scheme Opportunity to grow into a senior marketing leadership role
- Family Run

Support from an in-house developer and trusted freelance partners Be part of a tight-knit, fast-moving team making a real impact

Schedule & Location

Schedule

: Monday to Friday (Full-time, on-site)

Location

: [Oldham]

How to Apply

Excited to lead both paid and organic digital growth for a scaling e-commerce brand? Send your CV and a short cover note explaining your experience with SEO and PPC--and why this role is right for you.

Pay

: 40,000.00-50,000.00 per year

Additional Pay

:

Bonus scheme

Benefits:

Company pension Free parking On-site parking
Job Types: Full-time, Permanent

Pay: 40,000.00-50,000.00 per year

Additional pay:

Performance bonus
Benefits:

Company pension Free parking On-site parking
Schedule:

Monday to Friday
Work Location: In person