Job Description

About the Role

Join DIAGNAL as a Marketing Specialist to help us grow our presence in the Media Tech and OTT industry. This is not an internal operations role as you will help represent the company to the market. You'll support branding, lead generation, content creation, communications, events with a global remit.

Key Responsibilities

A key DIAGNAL market representative across a number of channels Assist in executing marketing campaigns to attract multiple stakeholders at Enterprise buyers in the media tech/ OTT industry Contribute to marketing efforts across:
Branding

Website and SEO

LinkedIn

Email campaigns

Advertising

Product Collateral

Joint marketing with technology and channel partners

Industry events (virtual and in-person)

Industry publications and blogs

Industry analysts engagement

Industry groups and forums

Support customer retention efforts through thought leadership and consistent communication Help create marketing assets that showcase our products and services Assist with the creation of marketing materials, including presentations, brochures, and case studies Collaborate on quarterly and yearly marketing plans and budgets Conduct research on competitors and industry trends Help maintain and grow CRM contact lists Coordinate with the sales team to hand over marketing qualified leads Be mindful of marketing spend and contribute ideas for cost-effective campaigns

Requirements

1-3 years of experience in B2B marketing in a software or tech company Understanding of Enterprise software technology Interest or background in Media, Telecoms, or Ecommerce is a plus Experience with Pipedrive, LinkedIn, Google Analytics, WordPress / Elementor Great communication skills with strong written and spoken English Comfortable with being a representative for the company including public speaking and presenting ideas Creative flair for authentic copywriting and reviewing artwork, using AI platforms to assist Highly self-motivated with strong time management skills and the ability to effectively prioritize multiple tasks independently Willingness to learn and grow in a dynamic environment

Why Diagnal

Work with a growing global technology company Establish a name for yourself in this industry Strategic campaign planning and execution Cross-functional collaboration with sales, product, and leadership teams Contribute to exciting projects with high-impact clients in the media and streaming industries
Note: Skills and aptitude will be assessed during the interview process.

Job Type: Full-time

Pay: From 25,000.00 per year