Job Description

Are you a data-driven digital marketer passionate about driving ecommerce growth through paid search? We're looking for a talented SEM/SEO Marketing Specialist to take charge of our PPC campaigns in the UK & Ireland and support global ecommerce efforts across the EU, USA, and Australia.
About the Role
You'll spend 80% of your time managing and optimizing high-impact PPC campaigns on platforms like Google Ads and Bing Ads, driving targeted traffic and boosting sales on our ecommerce sites. The remaining 20% will involve collaborating with international teams to share insights and support PPC strategies globally. You'll also contribute to SEO initiatives to improve organic search visibility and conversion rates.
About Kingspan Light, Air + Water
Kingspan Light, Air + Water is a global division of Kingspan Group, operating in 20 countries. We design, manufacture, and service innovative solutions for daylighting, smoke ventilation, water management, and safe storage. Our mission is to create sustainable, high-performing buildings that prioritize comfort, safety, and environmental responsibility.
What You'll Do

• PPC Management for Ecommerce (80% Focus):
• Plan, execute, and optimize high-impact SEM campaigns across platforms like Google Ads and Bing Ads to drive targeted traffic, increase conversions, and boost ecommerce sales in the UK & Ireland.
• Conduct detailed keyword research, bid management, and performance audits tailored to ecommerce goals, ensuring ad relevance and maximized ROI for online stores.
• Manage budgets, bids, and ad copy to deliver cost-efficient, high-performing campaigns that enhance product visibility and drive purchases.
• Analyze PPC performance metrics using tools like Google Ads, Google Analytics, and SEMrush, delivering insights to optimize ecommerce conversion funnels and revenue.
• Global Ecommerce Collaboration (20% Focus):
• Partner with local teams across the EU, USA, and Australia to provide guidance, best practices, and support for managing PPC accounts for their ecommerce platforms.
• Collaborate on aligning global PPC strategies, sharing ecommerce-specific insights, and optimizing campaigns to meet regional online sales targets.
• SEO Support for Ecommerce:
• Develop and implement SEO strategies (on-page, off-page, and technical) to enhance search visibility, drive organic traffic, and support ecommerce product rankings.
• Ensure ecommerce websites comply with SEO best practices, including schema markup for products, mobile responsiveness, and page speed optimization for seamless shopping experiences.
• Cross-Functional Collaboration: Work with the Digital Marketing Executive to align content strategies, optimize product landing pages, and improve ecommerce website performance to support PPC and SEO goals.
• Performance Tracking: Monitor, analyze, and report on ecommerce-specific metrics (e.g., conversion rates, average order value, cart abandonment) using tools like Google Analytics, Google Search Console, and SEMrush.
• Conversion Optimization: Identify and implement opportunities for conversion rate optimization (CRO) across ecommerce touchpoints, such as product pages, checkout processes, and promotional campaigns, to maximize online sales.
• Technical Collaboration: Partner with web developers and designers to implement PPC landing page enhancements and SEO improvements tailored to ecommerce functionality and user experience.
• Industry Awareness: Stay current with the latest PPC, SEO, and ecommerce trends, including algorithm updates, consumer behavior, and digital marketing tools, to drive competitive online growth.

What We're Looking For

• Experience: Proven track record in a similar SEM/SEO role, with extensive expertise in PPC campaign management for ecommerce platforms.
• PPC Expertise: Strong knowledge of Google Ads, Bing Ads, and related tools, with a focus on optimizing paid search campaigns to drive ecommerce sales and ROI.
• SEO Knowledge: Solid understanding of SEO strategies to support organic traffic and product visibility on ecommerce websites.
• Analytical Skills: Excellent ability to analyze PPC and SEO data, derive actionable insights, and optimize ecommerce performance metrics like conversion rates and revenue.
• Technical Skills: Working knowledge of HTML, CSS, and website administration to enhance ecommerce PPC landing pages and SEO initiatives.
• Collaboration: Ability to manage UK & Ireland ecommerce PPC accounts independently while effectively partnering with global teams in the EU, USA, and Australia.
• Organization: Strong organizational and time management skills to balance 80% regional ecommerce PPC focus with 20% global collaboration.
• CMS Experience: Experience with CMS platforms tailored for ecommerce is a plus.

Qualifications

• Education: Degree or diploma in Marketing, Digital Media, or a related field or related work experience.
• Certifications: Google Ads and/or Google Analytics certification is seen as a plus.
• Local Expertise: Experience with local SEO and managing business listings, such as Google Business Profiles, to complement ecommerce PPC efforts.
• Ecommerce Integration: Familiarity with content marketing and social media integration to enhance ecommerce campaign performance and customer engagement.

Why Join Us?

• Flexible Work: Enjoy the freedom of flexible Hybrid working arrangements at our Portadown office
• Collaborative Environment: Work with a dynamic, international team across the UK, Ireland, EU, USA, and Australia in an ecommerce-focused setting.
• Diverse Opportunities: Manage diverse ecommerce PPC accounts and contribute to varied online platforms and industries.
• Growth Support: Access training and development resources to enhance your PPC, SEO, and ecommerce skills.

Apply Today: We invite you to apply for this exciting role and join Kingspan, where we celebrate diversity and encourage candidates from all backgrounds to apply.
Kingspan is an equal opportunity employer.

Skills Required