Job Description

Company Description

Our Mission

Trainline is the leading independent rail and coach travel platform selling rail and coach tickets to millions of travellers worldwide. Via our highly rated website and mobile app, people can seamlessly search, book and manage their journeys all in one place. We bring together millions of routes, fares and journey times from 270+ rail and coach carriers across 45 countries. We offer our customers the best price for their journey and smart, real time travel information on the go. Our aim is to make rail and coach travel easier and more accessible, encouraging people to make more environmentally sustainable travel choices.



Trainline is growing across the UK and Europe, and a high functioning MarTech muscle is essential to drive this, one of the businesses highest priorities. As the key between Marketing, Data Engineering, Data Science and Analytics, you\'ll be responsible for driving our marketing enablement and automation capabilities forwards to enable smarter business decisions in a space that is critical to Trainlines future growth.

As MarTech Operations Lead at Trainline, you will...\xf0\x9f\x9a\x84

• Apply a blend of programming skills, analytical thinking, data analysis and digital marketing expertise to automate and scale our digital marketing activities.
• Write scripts that use APIs from our marketing platforms to automate campaigns, build tools to scale activity more efficiently and automate campaign testing/experimentation.
• Analyse and report on impact, efficiency and opportunities for optimisation within our digital marketing portfolio; using 1st, 2nd and 3rd party data where available.
• Work embedded within our channel teams to support the smooth running of our digital marketing activity globally.
• Work with Data Science to conceive, design, execute, report and take action on tests and experiments to further our understanding of how and why our channels drive customer behaviour.
• Collaborate with SEO and Retention channels to build further capabilities to enable automation.
• Manage projects between the Performance Marketing, MarTech and Engineering teams and be the main point of contact for all Performance Marketing asks.
• Work with BI to ensure seamless integration between platforms and measurement/tracking frameworks.
• Work with Data Science and BI teams to ensure the set up and measurement capabilities for attribution models; analyse and assess the pros and cons of different models.
• Work with our creative studio on a programme of continuous automation for creative testing across all our digital platforms.
• Scope to expand our execution options by building up new capabilities in existing channels, testing platform functionality and setting up entirely new platforms.

Qualifications

We\'d love to hear from you if you...\xf0\x9f\x94\x8d

• Have programming skills (Python / SQL)
• Are commercially minded, analytical thinking
• Have digital marketing domain expertise, especially between GMP, GTM and other advertising platforms ie Meta, TikTok, Snapchat etc.
• Possess hands on experience setting up campaigns in ad platforms like Google Ads & Meta

Additional Information

But why should you join?

You will be working in a high performing and collaborative multi-cultural team. We have over 42 nationalities across our 5 offices in London, Paris, Edinburgh, Barcelona and Milan who work closely together.

We want our people to stretch their minds, abilities, and share their knowledge. Each year we hold The Trainline Tech Summit, which provides Trainliners with an opportunity to stand up and share their story, learnings, or new skills with their colleagues in a safe environment.

We\'ve always paid special attention to flexible working as we value a strong work/life balance. The pandemic has taught us that a balance between remote working and being in a collaborative office environment leads to productive teams.

Our Values

Think Big

• Ambition: we\'re confident, bold and always set the bar high.
• Innovation: we strive to be curious, explore all possibilities and try new things.
• Growth mindset: we stretch ourselves, fail fast & learn and thrive on change.

Own It

• Customer-first: we understand our customers at every level.
• Results-focused: we take accountability, move fast & deliver and focus on what matters.
• Data-driven: we use the power of data and analytics to make informed decisions.

Do Good

• Purpose-led: we champion rail and drive greener, more sustainable habits.
• Simplicity: we solve problems, deliver simple solutions and make things better.
• Integrity: we do the right thing, and pride ourselves on being transparent and respectful.

Travel Together

• Collaboration: we think global, build deep connections and have each other\'s backs.
• Inclusion: we listen, seek out alternatives and value differences.
• Positivity: we bring good vibes, celebrate successes and have fun.

We value open expression at Trainline, we believe it\'s the diversity of experience, backgrounds and perspectives of our employees that makes us who we are. We encourage everybody to play a part in changing the way people travel across the world.

The Trainline