Job Description

Job Purpose;

The National Account Executive (NAE) supports the commercial delivery of sales, profit, and growth across key UK grocery retail accounts. Working within both

branded

and

private label

portfolios, this role helps manage customer relationships, execute promotional and innovation plans, and ensure operational excellence in partnership with major retailers.

Key Responsibilities

Support the Commercial Manager in achieving

sales, profit, and distribution targets

across multiple grocery customers (Multiples and Discounters). Assist in developing and executing

Joint Business Plans (JBPs)

for both branded and own-label accounts, ensuring alignment with company strategy and customer goals. Manage

day-to-day account administration

, including promotional submissions, new line forms, pricing files, initiating cost prices, forecasting, and product lifecycle updates. Track and report on

sales performance, promotional effectiveness, and category trends

using data from Nielsen, Kantar, and retailer EPOS systems. Coordinate

new product development (NPD)

projects, from concept to launch, across both branded and retailer-exclusive product ranges. Support the negotiation and setup of

own-label tenders

, costings, and margin proposals, ensuring commercial viability and compliance with customer requirements. Collaborate cross-functionally with

brand, category, supply chain, finance, operations, development and technical teams

to deliver excellent execution. Monitor competitor activity, pricing, and promotional mechanics to identify opportunities for growth and improvement. Prepare and deliver presentations, performance reviews, and promotional evaluations for internal and external stakeholders. Maintain accurate forecasts, manage budgets, and support financial reporting for each account.

Key Skills & Experience

Previous experience in

FMCG, food manufacturing, or grocery retail sales

, ideally across both branded and private label categories. Strong understanding of

UK grocery retail

commercial structures, including category management, promotional planning, and own-label tender processes. Excellent analytical and reporting skills; confident using

Excel

,

PowerPoint

, and ability to be able to use

retailer portals

. Ability to balance multiple priorities, with strong organisation, accuracy, and attention to detail. Effective communicator with strong relationship-building and negotiation skills. Commercially astute, proactive, and able to interpret data into actionable insights. Passionate about food, innovation, and delivering customer success.

Qualifications

Ideally Degree in Business, Marketing, or a related discipline (or equivalent experience). Experience in a

commercial or sales role

within FMCG or food manufacturing.

KPIs / Measures of Success

Delivery of sales, profit, and distribution targets across branded and private label ranges. On-time and accurate execution of customer plans, promotions, and NPD launches. Achievement of budget accuracy and forecast reliability. Customer satisfaction and relationship strength. Growth in category share, shelf presence, and brand visibility.
Job Types: Full-time, Permanent

Benefits:

Canteen Company pension Employee discount Free parking On-site parking Store discount
Work Location: In person