Job Description

We're Hiring: National Marketing Manager

Location: East Kilbride

Full-Time | Permanent

GOALS

is the UK's leading provider of small-sided football. With 400+ arenas across 43 clubs, we're more than just pitches -- we're a hub for community, health, and competitive play. As we continue to grow, we're looking for a

National Marketing Manager

to elevate our brand, drive engagement, and champion club performance across the country.

About the Role

This is a senior, hands-on role where you'll take ownership of our national marketing strategy -- from digital campaigns and brand development to driving footfall and supporting local club activity. You'll report to the Operations Director and work closely with Operations, Agencies, and our internal Marketing Partner.

Key Responsibilities

Lead national marketing strategy, working cross-functionally to drive commercial performance. Manage integrated marketing campaigns across digital, print, and in-club promotions. Oversee brand positioning, customer journey improvements, and creative content delivery. Monitor SEO, SEM, and website performance with the support of external partners. Align with operational priorities to support underperforming clubs and optimise impact. Own the marketing budget, agency relationships, and campaign ROI tracking.

What We're Looking For

2+ years in a senior marketing position, ideally in leisure, sport, or hospitality. Strong digital marketing knowledge (SEO, PPC, CRM, social media, content). A proven leader -- comfortable managing people, agencies, and large-scale campaigns. Commercially focused, data-driven, and strategically minded. Creative thinker with high attention to detail and brand consistency.

Desirable

Experience with CRM and automation tools (e.g., Klaviyo, CMS). Knowledge of the football or sports entertainment sector. CIM or equivalent marketing qualification.

What You'll Get

The opportunity to make a real impact at a national level. A collaborative and passionate team environment. Involvement in exciting projects tied to community engagement and EDI. Competitive salary and benefits package.

Ready to take the lead?

Apply now and be part of the movement shaping the future of five-a-side football.

Submit your CV and cover letter to careers@goalsfootball.co.uk
Job Types: Full-time, Permanent

Pay: From 40,000.00 per year

Additional pay:

Performance bonus
Benefits:

Company events On-site parking
Schedule:

Monday to Friday
Work Location: In person

Reference ID: NMM/HO