Job Description

1. Marketing Strategy Development: Analyze industry trends, user needs, and business objectives to create

comprehensive annual, quarterly, and monthly marketing plans. Define activity

strategies, engagement mechanics, and execution timelines to guide marketing

initiatives and support business growth.

2. Marketing Resource Management: Coordinate and optimize the allocation of internal and external resources including brand assets, media partnerships,

channel collaborations, and vendor relationships. Ensure efficient resource

utilization to maximize campaign impact and effectiveness.

3. Marketing Campaign Execution: Oversee end-to-end campaign execution by coordinating cross-functional teams. Maintain strict quality control and

timeline adherence to ensure successful campaign launches that achieve

targeted sales, traffic, and user acquisition goals.

4. Campaign Performance Analyses: Monitor and interpret marketing metrics to assess campaign effectiveness. Extract actionable insights from data

analysis to refine marketing approaches, optimize activity plans, and improve

overall marketing ROI.

5. Marketing Innovation: Stay abreast of industry developments and evolving market conditions to identify and implement innovative marketing approaches.

Expand marketing channels and partnership opportunities to strengthen brand

differentiation and competitive positioning.

6. Cross-departmental Alignment: Collaborate closely with product, sales, and technology teams to ensure marketing initiatives align with broader

business strategies. Foster interdepartmental cooperation to achieve unified

business objectives and drive organizational success.

?About JD.com?

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JD.com (NASDAQ: JD and HKEX: 9618), also known as JINGDONG, is a leading supply chain-based technology and service provider. The company's cutting-edge retail infrastructure seeks to enable consumers to buy whatever they want, whenever and wherever they want it. The company has opened its technology and infrastructure to partners, brands and other sectors, as part of its "Retail as a Service" offering to help drive productivity and innovation across a range of industries. JD.com's business has expanded across retail, technology, logistics, health, industrials, property development and international business. JD.com is ranked 44th on the Fortune Global 500 list and is China's largest retailer by revenue, serving over 600 million annual active customers. The company has been listed on NASDAQ since 2014, and on the Hong Kong Stock Exchange since 2020. Committed to the principles of customer first, innovation, dedication, ownership, gratitude, and integrity, the company's mission is to make lives better through technology, striving to be the most trusted company in the world.

?Our Global Business?

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We are dedicated to building a digitally intelligent, cross-border supply chain and global retail infrastructure. Leveraging our global supply chain capabilities, JD.com continues to expand in markets where our competitive strengths shine. Currently, JD.com's operations span China, the U.K., the Netherlands, France, Germany, Spain, Brazil, Hungary, Japan, South Korea, Australia, Thailand, Vietnam, Malaysia, Indonesia, Saudi Arabia, the UAE, the U.S., and many others, serving customers worldwide.


Key International Business Segments: Joybuy (online retail business in Europe), International Logistics, Cross-border Import Business, JD Industrials International, JD Property International

?"Joybuy" - Online Retail Business in Europe?

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Joybuy is JD.com's online retail business in Europe. It is currently in the test phase in the UK, the Netherlands, Germany, France, Belgium, and Luxembourg. Joybuy places the customer at the heart of everything it does. Our slogan, "Don't just buy, Joybuy," perfectly captures our mission to fulfill our customers' needs and provide a service that is easy and convenient, but also enjoyable and fun.