Job Description

PPC, Paid Search, Google Ads, Microsoft Ads, Meta Ads, Paid Media.

We are looking for a talented and passionate Paid Media Search Team Lead as we embark on an exciting period of growth. We operate across a variety of paid channels such as Google Ads, Microsoft (Bing), Meta (Facebook & Instagram), TikTok, Snapchat, Pinterest and LinkedIn.

Who are Click2Convert?

We are a thriving and ambitious digital marketing agency working with a variety of clients, but true specialists in hospitality marketing. We deliver a range of services to our clients, including web design & development, digital marketing, account management and CRO.

We are fortunate enough to work with some of the UK's leading hotel and leisure groups and combined, we have decades of experience delivering great results.

Benefits

Hybrid working. We work 3 days from our central Glasgow office, and 2 days from home. Competitive salary range starting from 40k depending on experience. Private healthcare plan. Perkbox membership, with access to discounts from top retailers including Apple, Cafe Nero, Greggs, Tesco, ASOS, Uber and Deliveroo to name a few. Also a selection of freebies including coffees and sausage rolls. Discretional bonus Earlier finish every Friday. Ecology - a tree planted for each team member every month. Team socials and days out, including company dinners, team-building activities and holiday celebrations.

Responsibilities

Directly manage key paid media accounts across Google Ads, Bing Ads and Meta Ads. This includes the development of paid media strategies across channels, the build and launch of campaigns, budget management and monthly reporting. Support team with optimisation opportunities in their accounts based on recent performance and client priorities. Review monthly report commentary before being sent to the clients to ensure it provides sufficient context to the demonstrated performance. Engage with clients directly in a timely manner to discuss performance and opportunities to further grow their accounts to meet their business objectives. Prioritise your task load in an organised manner, ensuring clear communication with the team to ensure expectations are met. Work directly with the head of department to ensure client expectations are being met and the team has the correct support in place. Oversee the provision of keyword research, copy drafts and recommendations provided to clients to ensure the highest standard of work. Review new campaign activity across the team before launch, to ensure technical and general setting accuracies before launch. Oversee budget management across the team, to ensure the most efficient budget allocation of spend according to client priorities while ensuring accounts remain within budget.

Essentials

You have at least 4 years of experience with paid media channels, ideally with a strong background in paid search. You can work independently and can be proactive in thinking ahead. You are a strong team player and can collaborate on projects. You have excellent time management skills and can prioritise your workload. You have great communication skills, keeping team members up to date as well as building good rapport with clients. You have a data-driven mindset, drawing actionable insights from large datasets across platforms and Google Analytics 4. You have a strong work ethic and attitude, taking pride in delivering a high standard of work. You can carry out duties as required by your manager to support the day to day running of the business.

Nice to Haves

Certifications in Google, Microsoft and Meta ads. Experience in Tiktok and LinkedIn ads. Proficiency in Google Analytics 4 and Looker Studio. Experience in Google Tag Manager and conversion tracking. Experience with Google Merchant Centre and eCommerce platforms such as Shopify and WooCommerce.
If you don't fit all the criteria, you could still be a good fit! Send your CV over to sana@click2convert.com for an informal chat about the role.

Job Type: Full-time

Pay: From 40,000.00 per year

Benefits:

Company events Company pension Employee discount Private medical insurance Work from home
Ability to commute/relocate:

Glasgow, G2 7EZ: reliably commute or plan to relocate before starting work (required)
Experience:

PPC: 4 years (required)
Work Location: Hybrid remote in Glasgow, G2 7EZ