Job Description

We are expanding our Paid Social team and are looking for a highly motivated and data driven Paid Social Lead to spearhead our company's overall growth strategy.


As the Paid Social Lead you will play a critical role in identifying new opportunities, cultivating relationships with key stakeholders and achieving groups KPI's

Your main responsibilities are

Lead our Paid Social team Provide regular reporting and analysis to ensure stakeholders are kept up to date with performance Manage and expand our Paid Social reach by identifying new markets, maintaining existing markets and broadening our campaigns to reach our desired target audience. Maintain strong relationships with external and internal stakeholders Regularly communicate with wider teams to provide updates on new funnels, markets, and marketing campaigns. Provide effective leadership and guidance to the team, fostering a culture of excellence and collaboration. Take responsibility for your team's performance and career development

Our expectations to you

Scaling our current operations in established markets. Identify new GEOs to expand current operations and establish our presence there. Provide regular reporting and analysis to ensure stakeholders are kept up to date with performance Collaborate with the marketing teams to develop and execute effective marketing campaigns that align with overall marketing and business goals. Provide guidance and creative direction to ensure the promotion of our products/services is accurate, compelling, and compliant with industry regulations. Stay up-to-date with industry regulations, guidelines, and best practices to ensure all marketing activities are compliant. Implement processes and checks to monitor and address any potential violations or issues related to affiliate activities.

Who you are

Minimum 5 years previous experience Experience in the iGaming and/or Affiliate sector is essential Comprehensive understanding of the digital marketing funnels and commercial Highly numerate, analytical and target driven with the proven ability to deliver ROI You thrive in a busy and vibrant environment You have strong attention to detail Profit focused and KPI driven You are process-oriented and won't be satisfied if the methodology is inefficient

What makes you a great match

We want the best people in our team and we believe that the following traits and experiences are important for becoming successful in this role as Paid Social Lead and it is the basis upon which we assess candidates. However, we acknowledge that talent takes many forms so we welcome and encourage applications from people with a diverse variety of experiences, backgrounds and identities.

What do we offer you

An unique and attractive opportunity to become part of a company unlike any other. Better Collective is a dynamic, creative and fun place to work. Our organisational structure is flat and our working environment is characterised by freedom with responsibility, a lot of room to grow and a place where you are given all the responsibilities you think you can manage.

Flexible working hours which supports a healthy work-life balance Private health and dental insurance, group income protection, life assurance A varied everyday life in a fast-paced international business A dynamic office right in the heart of Soho - we overlook Carnaby Street! A professional yet casual working climate with very skilled, passionate and fun colleagues you can imagine Hybrid working model (2 days at the office, 3 days remote) 30 days annual leave (excluding bank holidays!)

About us

We are a global sports media group headquartered in Copenhagen, with offices around the world and more than 1,400 employees.


Our vision is to become the lead digital sports media group and we want to excite sports fans through engaging content and foster passionate communities worldwide.


Through our products and services, we will create a more transparent and trusted business. We are a dynamic, energetic, and diverse workplace, encouraging an open and informal tone, strong unity, and high ambitions.

With our four company values Integrity, Respect, Ambition and Collaboration we thrive to be a company that is inclusive and a safe place for our employees, with room to be innovative and courageous.


It is better to be equal - We are an equal opportunity employer and diversity is what gives us the little extra we need. We believe diverse teams help us make better products. We hire for cultural growth and welcome people of all genders, ethnicity, ages, stories, nationalities, religions, and backgrounds.