Job Description

Role Overview

We are seeking a commercially minded and results-driven Partner Marketing Manager to develop, execute, and optimise joint marketing programmes with our strategic technology and channel partners. You will be responsible for building strong partner relationships, creating co-marketing plans, managing MDF (Market Development Funds), and delivering measurable demand generation and brand awareness results through the partner ecosystem.

Key Responsibilities

Partner Relationship Management: Act as the primary marketing liaison for assigned partners, building strong relationships to drive joint business objectives.

Co-Marketing Planning: Develop and execute partner marketing plans that align with both companies' go-to-market strategies.

Campaign Execution: Design and run joint demand generation campaigns, webinars, events, and digital programmes to generate qualified leads.

Content & Assets: Create and adapt sales enablement materials, case studies, solution briefs, and campaign assets for partner use.

MDF & Budget Management: Manage partner marketing budgets, track ROI, and ensure compliance with MDF guidelines.

Event Support: Plan and deliver partner participation at trade shows, partner conferences, and customer events.

Performance Tracking: Monitor and report on campaign performance, pipeline contribution, and marketing KPIs.

Cross-Functional Collaboration: Work closely with sales, product marketing, and partner account managers to ensure alignment.

Required Skills & Experience

Proven experience in partner marketing, channel marketing, or alliances within the technology sector (B2B software, SaaS, IT services, or related).

Strong understanding of channel sales models (VAR, MSP, distributor, alliance partnerships).

Experience developing and executing joint marketing campaigns with measurable ROI.

Excellent written, verbal, and presentation skills.

Strong project management skills with the ability to juggle multiple campaigns.

Analytical mindset with experience using CRM and marketing automation tools (e.g., Salesforce, HubSpot, Marketo).

Ability to work collaboratively across internal teams and externally with partner marketing contacts.

Desirable

Knowledge of UK and US technology markets.

Experience working with MDF programmes in a global or regional role.

Familiarity with account-based marketing (ABM) approaches.

Job Types: Part-time, Fixed term contract, Freelance

Pay: 14.27-25.00 per hour

Work Location: Remote