Job Description

What You'll Do:
Avalara's Partner Marketing team is looking for a strategic and experienced Senior Partner Marketing Manager to help drive growth across our EMEA ecosystem. This includes some of the region's most influential technology and consulting partners - such as Oracle, SAP, Microsoft, Workday, Zuora, Chargebee, PWC, KPMG, Sage, Epicor, NetSuite, and Salesforce to mention a few.
As a Senior Partner Marketing Manager, you'll plan and execute go-to-market strategies that create joint pipeline and drive influence across the Avalara ecosystem. You'll partner with Strategic Alliance Managers (SAMs), regional sales leadership, and EMEA / global marketing teams to activate integrated campaigns that align with Avalara's growth goals and our partners' priorities.
This is a high-impact role that blends strategic thinking, executional excellence, and strong cross-functional collaboration across sales, alliances, and marketing. You'll serve as a core leader for Avalara's EMEA partner marketing initiatives, providing direction and guidance across the full marketing lifecycle.
You will report to the Senior Director, Marketing - International.
#LI-Hybrid
#LI-LS1 What Your Responsibilities Will Be:

• Own joint marketing strategy and execution across key EMEA partners in the technology and advisory landscape.
• Build and manage integrated go-to-market plans that support joint value propositions and create measurable pipeline.
• Partner with SAMs and sales leaders to align marketing with partner engagement, sales enablement, and co-selling strategies.
• Develop and localize co-branded campaigns, events, digital programs, and partner content across owned, paid, and partner-led channels.
• Leverage partner market development funds (MDF) and Avalara budgets to deliver ROI-positive programs that support regional revenue targets.
• Act as the marketing voice in partner business planning - helping shape strategic objectives, KPIs, and quarterly targets.
• Lead partner marketing governance and reporting across stakeholders to ensure alignment, transparency, and performance tracking.
• Champion Avalara's value proposition with and through partners - driving consistency in messaging, positioning, and engagement.
• Support onboarding of new partners and ensure readiness for marketing activation through enablement and collaboration.

What You'll Need to be Successful:

• 12+ years of experience in B2B marketing, with at least 5 years focused on partner or alliance marketing in SaaS, ERP, or related sectors.
• Deep familiarity with the EMEA partner landscape, including enterprise platforms and global system integrators.
• Experience with partner/channel/ISV marketing motions and co-sell dynamics, especially across marketplaces and consulting firms.
• Experience marketing with or through Oracle, SAP, Microsoft, Workday, Salesforce, NetSuite, or similar ecosystem partners.
• Experience managing and executing integrated marketing campaigns that drive measurable influence and partner-sourced revenue.
• Experience with partner relationship development, field marketing collaboration, and stakeholder alignment.
• Excellent project management skills--able to manage multiple partner motions simultaneously.
• Comfortable navigating a matrixed environment with cross-functional teams across regions and time zones.

How We'll Take Care of You:
Total Rewards
In addition to a great compensation package, paid time off, and paid parental leave, many Avalara employees are eligible for bonuses.
Health & Wellness
Benefits vary by location but generally include private medical, life, and disability insurance.
Inclusive culture and diversity
Avalara strongly supports diversity, equity, and inclusion, and is committed to integrating them into our business practices and our organizational culture. We also have a total of 8 employee-run resource groups, each with senior leadership and exec sponsorship.
What You Need To Know About Avalara:
We're defining the relationship between tax and tech.
We've already built an industry-leading cloud compliance platform, processing over 54 billion customer API calls and over 6.6 million tax returns a year. Our growth is real - we're a billion dollar business - and we're not slowing down until we've achieved our mission - to be part of every transaction in the world.
We're bright, innovative, and disruptive, like the orange we love to wear. It captures our quirky spirit and optimistic mindset. It shows off the culture we've designed, that empowers our people to win. We've been different from day one. Join us, and your career will be too.
We're An Equal Opportunity Employer
Supporting diversity and inclusion is a cornerstone of our company -- we don't want people to fit into our culture, but to enrich it. All qualified candidates will receive consideration for employment without regard to race, color, creed, religion, age, gender, national orientation, disability, sexual orientation, US Veteran status, or any other factor protected by law. If you require any reasonable adjustments during the recruitment process, please let us know.

Skills Required