Job Description

The Role

As the agency expands its digital activation offering, the Performance Activation Manager will play a crucial role in implementing the Activation strategy, set out by your Activation Director, to ensure the day-to-day success of campaigns across your client portfolio. This role will manage activation across Paid Search.


This role requires a strong understanding of a wide range of platforms and campaign delivery methodologies. The Performance Activation Manager will confidently lead activation discussions with clients and internal teams, demonstrating expertise in managing and developing junior team members. They will be a driving force in building a high-performing AI-driven activation team that consistently delivers exceptional results.


Individuals in this role possess strong digital activation experience across at least one digital channel. You must show a willingness to expand this knowledge to other digital channels. This role requires strong attention to detail, workload management, communication skills and a Performance Mindset.


The Performance Activation Manager will oversee workload management and provide guidance and upskilling opportunities to their team members. They will empower their team to effectively execute client strategies and deliver exceptional results.


Your contributions will directly impact our Digital offering and support our mission in building the industries most innovative, AI-driven Performance Practice. This is an excellent opportunity to broaden out your channel specific activation skillset across multiple platforms, be on the forefront of implementing AI technology, improving workload management skills and help create a Performance Mindset culture within the agency.


If you enjoy in-platform activation, are highly meticulous with process and interested in adopting more AI to our campaign activation - please put your name forward for the Performance Activation Manager position.

Key Responsibilities

Responsible for quickly turning around tasks from a Paid Search POV. Having the skills to get your head down whilst supporting the Planning department; by providing data, insights and previous learnings to help create best-in-class media planning tactics across all digital channels. Responsible for briefing, quality assurance and implementation of best-in-class, full funnel digital activation in-line with agreed media plan and strategy. Responsible for implementing the best-in-class cross-channel Digital execution process across your team and client portfolio. Responsible for the best-in-class cross-channel approaches, with the right use of data to inform optimisation strategies and improve account performance is in line with business objectives. Responsible for actively showing a Performance Mindsetculture in putting forward optimisation recommendations with the goal of surpassing our client's business objectives. Responsibility that "incremental test & learn frameworks*" across all clients are completed and updated with delivery outcomes.