Job Description

Join the BAWAG Digital Growth Team

BAWAG Group is building an in-house performance marketing POD to scale digital sales across our core markets. Paid Social is a critical lever.



The impact you'll own



Turn paid social reach into profitable, well-tracked applications for Consumer Loans Current Accounts Investment / Brokerage Accounts Credit Cards SME / Freelancer Accounts. You own the channel strategy, day-to-day optimisation and a structured test roadmap for Meta (primary) plus other scaled paid-social platforms.

What you'll do

Own multi-market paid social acquisition (hands-on). Plan, launch, optimise and scale campaigns across AT, DE, NL, IE & US; localise offers & creative variants.


Full-funnel strategy awareness. Use upper-funnel bursts (video, reach & awareness) to drive branded demand & re-engagement that converts to applications--even when Paid Social isn't last click. Use platform automation where it helps; keep manual control where it matters. Deploy Meta Advantage+ / automated placements / creative combinations for efficiency; apply structure & exclusions for business goals. Signal plumbing & measurement. Partner with attribution engineers to ensure the right signals (lead, qualified, approved, funded, activated) are captured, validated and fed back into platforms & BI. Close the loop for better bidding & reporting. Lead quality > lead volume. Optimise in-platform and site forms for data completeness & qualification; reduce junk leads. Work with creative team to fit creatives with channel and campaign strategy- Build lightweight dashboards; read results; recommend next tests. Work closely with Technology, Product / Sales, Analytics & SEA / Google / SEO peers

What you bring

5 years of digital marketing experience with 2 years hands-on Meta Ads Manager expertise structuring acquisition or lead-gen programs. Experience with paid social in financial services / fintech / other high-governance categories preferred. Working knowledge of other paid-social platforms (as TikTok, Snap, Reddit, LinkedIn, etc.) and how to adapt creative + targeting for conversion. Server-side tracking familiarity (Conversions API or equivalent); comfortable able to monitor and maintain quality of conversion signals. Test-and-learn mindset; design experiments & read results. Analytical basics (Excel; SQL or BI helpful). Fluency in English; German a plus.

What we offer

FlexOffice is our motto! Work in the comfort of your own home whenever it aligns with your job responsibilities. Our office is modern and conveniently located. Strong collaboration and diversity are actively lived within our teams. We support personal development and career planning through a customized and attractive training program. In addition, we offer exciting and lucrative additional benefits.




For this position, the full-time collective agreement minimum base salary is EUR3,272.23 per month. Depending on experience and qualifications, there is a willingness to pay more.



Contact person is Mai Dinh (+49 (0)176 993 567 74)

We value people.

Equal opportunity is important to us - regardless of age, gender, sexual orientation, physical impairment, religion, or origin.

Your career with us | BAWAG

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Job Reference: BAT01330