Job Description

Performance Marketing Executive

We're Free Soul - wellbeing for her, however she defines it. Because no two experiences are ever the same, and her path deserves to be as individual as she is. We shine a light on the unfiltered reality of being well - not the industry-standard version, but the honest, everyday pursuit of what makes her feel good.


How do we do it? By creating expertly formulated products with clinically tested ingredients that support every woman's unique needs.


Working at Free Soul is more than just a job - it's a purpose. We're a mission-led team where everyone genuinely cares about the impact we're making.


We lead with

ownership

- taking responsibility for our work, our ideas, and the energy we bring. Each person has the freedom and trust to run with bold ideas and be accountable for making them happen.


We show up with

respect and kindness

- to our teammates, our community, and ourselves. We listen. We celebrate differences. And we create a space where everyone feels seen and valued.


We're driven by a

growth mindset

- we stay curious, open to feedback, and committed to learning. Challenges are seen as opportunities, and we never stop evolving - as individuals, as a team, and as a brand.


We own the women's nutrition space by doing things differently - liberating, not restricting. We celebrate every side of her - the quirks, the flaws, the fierce and the tender. Our brand reflects her real, raw journey and gives her the freedom to show up exactly as she is.


That's what makes Free Soul a truly special place to work.

What you'll be doing

We're looking for an analytically minded Performance Marketing Executive to join our team and take ownership of our Meta and TikTok paid social channels. This is an excellent opportunity for a recent graduate or early-career professional with a strong mathematics or economics background to launch their career in performance marketing. You'll be responsible for managing our paid social campaigns while driving new customer acquisition and revenue growth.

Key Responsibilities

Paid Social (Meta & TikTok):

Learn to plan, execute, and optimise paid social campaigns across Meta (Facebook & Instagram) and TikTok Manage campaign structures, audience segmentation, creative testing, and bidding strategies Collaborate with the creative team to develop high-performing ads optimised for each platform Analyse campaign performance data and translate findings into actionable optimisation strategies

Performance Analysis & Reporting:

Monitor and analyse campaign performance metrics including ROAS, CAC, CTR, and conversion rates Prepare weekly and monthly performance reports with clear insights and recommendations Support budget management and allocation across campaigns to maximise efficiency

Learning & Development:

Stay up to date with platform updates, new features, and industry best practices Develop expertise in performance marketing tools and attribution platforms Work closely with senior team members to build comprehensive paid social knowledge Contribute fresh perspectives and innovative ideas to campaign strategy

What we're looking for in you

Bachelor's degree in Mathematics, Economics, Statistics, or related quantitative field Strong analytical and problem-solving abilities with excellent attention to detail Proficiency in Excel/Google Sheets and comfort working with data and formulas Active user of social media platforms, particularly Meta (Facebook/Instagram) and TikTok, with genuine understanding of user behaviour and content trends Natural curiosity about digital marketing and consumer behaviour Excellent communication skills and ability to present data-driven insights clearly Interest in creative testing and understanding what drives consumer engagement

It would be great if you had

Any experience with Meta Ads Manager or TikTok Ads Manager (even personal projects) Familiarity with Google Analytics or other web analytics tools Understanding of basic statistical concepts and A/B testing principles

This role offers excellent growth potential and the opportunity to become an expert in paid social marketing while working with cutting-edge platforms and strategies.

You'll thrive here if you're

A self-starter who loves taking initiative and ownership Curious, commercially aware, and always looking for the "why" Ready to step into a high-impact role where your ideas matter Positive, energetic, and open to feedback, you see every challenge as a growth opportunity Proud of what you do, seeing things through from concept to completion Able to embrace challenges, knowing that setbacks aren't failures, they're lessons and a chance to gain experience Passionate about a purpose driven organisation

What you'll get in return

Core working hours of 10:00-16:00. We're all about flexibility when it comes to your hours! Feel free to adjust your schedule to fit your needs Hybrid working: 3 days in the office per week (Monday, Tuesday & Thursday) Work from anywhere for 2 weeks a year 25 days holiday as well as bank holidays AND your birthday off! Enhanced Family Leave Free Soul product pantry - access to a variety of Free Soul products whilst working in the office Your monthly Free Soul essentials, delivered to your home - for free! 30% friends and family discount Dog-friendly office Pension plan Access to Vitality health insurance * Monthly team socials, lunch & learns and internal events