Job Description

Job Title:

Performance Marketing Manager

Location:

Altrincham (minimum 3 - 4 days per week in the office)

Salary:

Up to 45,000 (DOE)

Reports to:

Head of Marketing Acquisition

About the Role

We're looking for a versatile and experienced Performance Marketing Manager to join our marketing team.

This is a fantastic opportunity for someone with at least 5+ years of performance marketing managerial experience to play a key role in shaping our paid campaigns and lead-generation activity.

This role requires strategic thinking, a passion for analytics & optimisation and hands-on execution across a variety of digital channels.

Key Responsibilities

? Create, implement and manage innovative performance marketing campaigns across

a wide range of channels - including paid social, Google Ads, YouTube and app store

platforms - driving Say Hello app downloads and Add People customer acquisition.

? Continuously optimise and refine campaigns to maximise efficiency and ROI,

ensuring budgets are allocated effectively, and performance targets are consistently

met.

? Monitor, analyse and provide actionable insights on app performance, downloads,

and user engagement using AppsFlyer, Google Analytics, and Apple/Google App

Store analytics.

? Collaborate with lead generation partners to ensure accurate routing of leads to sales

teams, tracking and analysing cost per acquisition and lead quality to improve

performance.

? Partner with stakeholders across marketing, product, and sales teams to understand

business needs and deliver targeted, effective marketing support.

? Stay up to date with industry trends, emerging platforms, and competitor activity,

recommending innovative approaches to enhance campaign performance and reach.

? Contribute to strategic planning by providing data-driven recommendations and

insights for campaign and channel growth.

About You

? 5+ years in a Performance Marketing Manager position, ideally within a digital-first or

agency environment.

? Proven track record of developing and delivering campaigns across digital marketing

channels.

? Strong stakeholder management and communication skills.

? Comfortable managing competing priorities and driving campaigns through from

concept to delivery.

? A highly analytical mindset with experience tracking and improving digital campaign

performance.

? A strong commercial mindset, with performance at the forefront of your mind at all

times.

? Highly organised, with the ability to manage multiple projects and deadlines.

? A team player with a proactive and positive approach.

Why join now?

You'll be joining a high-growth, uniquely positioned business focused on helping SMEs across the globe thrive. Having just opened a satellite office in Austin, Texas, to accelerate our US growth, the world is quite literally your oyster!

This is an opportunity to work at the forefront of digital marketing, shaping the future of SME marketing solutions. You will lead on high-impact projects across both well-established services and a new SaaS product with significant growth potential.

You'll be working closely with talented teams across the business with the chance to shape how our services evolve in a rapidly changing market.

What can Add People offer?

? Sociable working hours

? Healthcare scheme

? Contributory pension

? 33 days holiday (includes BH's)

? Cycle to work scheme

? EV Salary Sacrifice Car Scheme

? Car parking

? Subsidised social events

? Regular incentives and rewards

? LGBTQ+ friendly workplace

? Age-inclusive

? Investors In People (IIP) Platinum

Hybrid working options are available to colleagues upon successful completion of

initial training/probation and subject to ongoing performance.

Job Types: Full-time, Permanent

Pay: Up to 45,000.00 per year

Benefits:

Company pension Cycle to work scheme Health & wellbeing programme On-site parking Referral programme Work from home
Ability to commute/relocate:

Altrincham WA15 8AB: reliably commute or plan to relocate before starting work (required)
Experience:

Performance marketing: 5 years (required)
Work authorisation:

United Kingdom (required)
Work Location: In person