Job Description

Join us as our Performance Marketing Manager


At Tomorrows Guides we're building the UK's #1 platform for finding care for a loved one. We help millions of families find the care they need, whether that be a Care Home or Home Care solution for an older relative or a Day Nursery for a child. Backed by leading investors General Atlantic, Silverlake and Insight Partners, we are on a mission to transform how families find care in the UK.


About The Role


As our first Performance Marketing Manager, you'll in-house our performance marketing activity (Paid Search, Paid Social) from our digital agency and cost effectively drive growth in traffic to our websites, leveraging a large marketing budget.


This is a high-impact role that requires deep knowledge of digital performance marketing, strong commercial acumen, a test-and-learn mindset, and a proven ability to balance strategic thinking with hands-on execution. You'll shape and scale digital marketing programmes that deliver material impact to our business.


Forget long lists, here's what you'll actually do:


Own the design and delivery of paid search and social marketing campaigns to drive growth in care seekers (B2C).


Efficiently scale our digital marketing activity by 4x over the next 2 years.


Own the strategy behind our digital marketing campaigns to acquire new care seekers, for each of our three brands.


Own the analysis and optimisation of campaigns, ensuring continuous improvement and a direct business impact.


Work confidently with data to identify opportunities and solve problems, translating metrics into actionable growth.


Keep up to date with developments in digital marketing, spotting opportunities for Tomorrows Guides to leverage.


You'll do well if you are:


Experienced: 5+ years of experience in B2C performance/growth marketing.


Highly proficient in Google Ads & Meta Ads, Google Analytics 4, Google Ads Editor, Google Search Console, incrementality testing, A/B testing, leveraging first party data, Pmax and working with Google Reps.


Execution Focused: You will be hands-on with campaign execution--this includes planning, creation and optimisation of performance campaigns.


Data-Driven: Comfort working with data to solve problems and can translate complex metrics into clear strategies.


Self-Starter: You have a "startup mindset" and are comfortable working in a fast-paced environment where you take ownership of your results. You have passion, energy and a desire to make an impact and to grow.


Collaborative: Ability to work collaboratively with at all levels within the marketing team and wider organisation.


It would be helpful if you also have:


Experience working within lead gen, or marketplace business, or have managed local campaigns at scale.


A good knowledge of SEO, so you can take a holistic approach to building paid search campaigns.


We believe great work deserves great rewards. Here's just a taste:


Competitive salary + bonus.


Meritocracy - we're a small team with ambitious plans, we're growing fast and so are our employees.


Flexible working. Hybrid is preferred


25 days holiday a year, in addition to public holidays.


How we'll get to know each other:


Screening call with one of our Talent Acquisition Partners


1st stage interview with our Chief Marketing Officer


2nd stage interview will be a case study with some of our stakeholders


If you require any reasonable adjustments during our interview process, please discuss them our HR team.


If this sounds like the place where you can do your best work, we'd love to hear from you.


About us
We're Tomorrow's Guides - the UK's leading platform for finding care for a loved one. With more than 45,000 care providers listed on carehome.co.uk, homecare.co.uk and daynurseries.co.uk; and over 700,000 verified customer reviews, we help families find the right care solution for their loved ones and help care providers grow their businesses.


We're growing fast, with big plans to become the go-to brand for care. If you care about great work, take pride in the details, and want to make an impact, you'll fit right in.


Required Criteria


Skills Needed


About The Company


We're a fun and friendly company to work for.


We are a uniquely friendly and sociable organisation with a tremendous level of cross-departmental support. The direction of the company is open and transparent to all employees and there is a huge sense of working together to achieve a common goal. We are growing at a fast pace and developing at an equal speed and have surpassed some incredible goals over the last few years.


Company Culture


Our recently renovated offices in Hungerford, West Berkshire, are open-plan with a real collaborative feel.


Company Benefits


We offer a wide range of benefits to our employees, including a generous holiday allowance (25 days plus bank holidays) and a company-wide bonus scheme. With hybrid working (3 days a week in the office and 2 from home), along with great staff events such as evenings out and pizza in the office, Tomorrow's Guides is a great place to work.


HR - TG Recruitment Privacy Notice Nov 2025.pdf


Vacation, Paid time off, Paid sick days, Retirement plan and/or pension, Office perks, Employee discounts, Gym membership or wellness programs, Casual dress, Free parking, Cycle to work, Free work laptop, Referral bonus, Open office, Competitive salary, Work With Charities, Social Opportunities, Annual Rise, Hybrid Working, Access to Health & Wellbeing app, Long service awards, Staff celebration events


Salary


Not disclosed