Job Description

We have a new opportunity to join our Marketing Technology team as a Personalisation Lead. This role is offered on a permanent basis from our office in London, with hybrid working (2 days per week onsite).
Reporting to our Head of Marketing Technology, you'll be part of an entrepreneurial team and will be tasked to lead our personalisation strategy across our owned media platforms. You will be the subject matter expert in appropriate personalisation tools to support our Channel Managers with executing and scaling personalisation campaigns across our Penguin digital estate; including Penguin Books, Penguin Crime, Penguin Food and more.
This is an exciting time to join us as we embark on our journey to define our personalisation approach. We're looking for someone who is curious about how to develop a personalisation framework at Penguin Random House and can create a compelling story around the impact of personalisation. This is a unique opportunity to own and develop the strategy for a truly iconic brand and drive this forward in line with our ambitious plans over the next 12 months and beyond. We are looking for somebody with an appetite for innovation to truly own this role.
About the department
The Marketing Technology team sits within the Brand department which houses a number of central areas of specialist expertise who support and work closely with our nine publishing houses to connect our books and authors with readers. The department includes experts from digital marketing, brand, communications, design, consumer insights, events production and more.
The iconic Penguin brand - the only consumer-facing brand in publishing - sits at the heart of what we do. With the recent rapid growth in online sales, we have an exciting opportunity to leverage the power of our brand to help new and different readers discover our books and to champion the causes we care about.
The role
You will be responsible for leading and implementing a comprehensive personalisation framework that aligns with Penguin's commercial objectives. This involves developing data-driven strategies to drive engagement and revenue growth across Penguin's owned channels.
This role is a subject matter expert in marketing automation tools and A/B testing and/or personalisation platforms, possessing excellent analytical skills and will be responsible for the overall orchestration of multi-channel personalisation.
This newly created role will suit someone who is curious, analytical and determined to be a key part of our specialist Marketing Technology team, that forms part of our wider Brand division.
Key responsibilities:

• Define and execute strategies to identify and target high-value audience segments based on user preferences and behaviour, to deliver personalised experiences.
• Collaborate with channel owners to convert business objectives into personalisation use cases.
• Collaborate with our UX stakeholders to test and improve onsite journeys.
• Understand and prioritise business workload, challenges, and opportunities to define a personalisation approach that scales.
• Build reusable frameworks across multiple websites that bring efficiency to different stages of a personalisation lifecycle.
• Communicate the results and learnings to create a compelling story around the impact of personalisation to key business stakeholders within the Brand division and our wider in-house publishing community.
• Embed robust experimentation culture across the Digital Marketing team.
• Use analytics to identify data driven hypotheses to apply a control/challenger measurement framework to optimisation.

What you'll bring
Essential criteria:

• Significant experience of creating multi-channel personalisation strategies, frameworks and use cases.
• Strong understanding of marketing technology infrastructure and customer data structures.
• A strong understanding of digital marketing channels.
• Strong analytical skills which you'll apply to develop our personalisation strategy.
• Experience using personalisation tools such as Adobe Target, or equivalent personalisation platforms.
• Comfortable prioritising competing tasks and appropriately managing multiple stakeholders across our Brand division and wider publishing community.
• Relevant experience in project management with the ability to coordinate and manage cross-channel campaigns.
• An understanding of HTML, CSS, JavaScript would be advantageous.
• Highly collaborative with extensive interpersonal skills and ability to build strong relationships with multiple stakeholders both internally and externally.
• Works effectively and inclusively with a range of people, both within and outside of the organisation.
• Demonstrates determination, resourcefulness and purpose to deliver.
• A growth mindset.

Application instructions
Please apply with your CV and cover letter outlining why you are the right candidate for the role by 11:59pm on Thursday 20th November.
Please note we are looking for someone to join the team as soon as possible, but we are also happy to accommodate a reasonable notice period for the right candidate.
AI
Here at Penguin, we believe in the power of authenticity and human creativity. When you apply for a position, we want to encourage you to showcase your unique voice. Throughout our recruitment process, please share your own thoughts, experiences, and skills. This helps us get a true sense of who you are and what you might bring to our team.
We celebrate creativity and diverse perspectives, so please be yourself! While we recognise AI tools can be helpful, we recommend using them thoughtfully to ensure your responses reflect you.
Salary
The salary for this opportunity is c.46,000, depending on how your skills and experience align to the role, plus bonus and benefits.
Hybrid working
While our offices across the UK are places to connect, collaborate and celebrate with colleagues, we recognise that flexibility around where you work is just as important. For this role you will work from our Embassy Gardens, London office a minimum of 2 days per week (typically Tuesday & Thursday).
Company: Penguin Books Limited
Country: United Kingdom
State/Region: London
City: London
Postal Code: SW11 7BW
Job ID: 280699

Skills Required