Job Description

As a PPC Executive at The Webinar Vet, you will be instrumental in developing and implementing PPC strategies to increase membership sign-ups and engagement. Working remotely, you\'ll collaborate with our marketing team to create effective campaigns that resonate with veterinary professionals worldwide.
Key Responsibilities:

• Devise and execute effective PPC strategies to drive membership subscriptions.
• Manage and optimise PPC campaigns across various platforms, including Google Ads and Bing Ads.
• Conduct keyword research and audience targeting tailored to the veterinary sector.
• Monitor and manage campaign budgets, adjusting for optimal ROI.
• Track and report on campaign performance using KPIs.
• Develop concise and compelling ad copy aligned with our brand\'s voice.
• Propose and implement new campaign ideas across multiple channels.
• Collaborate with marketing team members to ensure campaign coherence.
• Stay abreast of the latest PPC and digital marketing trends, particularly in the veterinary and e-learning sectors.

• Minimum 5 years of experience in PPC and digital marketing, preferably in e-learning or subscription-based businesses.
• BSc/BA in Marketing, Digital Media, or related field.
• Solid track record as a PPC Executive.
• Experience with data analysis and performance reporting.
• Proficiency in SEM and SEO principles.
• Familiarity with key digital marketing platforms (Google Ads, Bing Ads, etc.).
• Experience with analytics tools (Google Analytics).
• Knowledge of HTML, CSS, JavaScript (advantageous).
• Proficiency in MS Office, especially Excel.
• Excellent communication skills.
• Analytical mindset and strong mathematical skills.
• AdWords certification (preferred).