Job Description

Overview

We are seeking a highly skilled PPC Manager to lead and optimise pay-per-click advertising campaigns across various digital platforms. The ideal candidate will possess a strong understanding of digital marketing strategies, with expertise in Google Ads, social media management, and media buying. This role offers an exciting opportunity to drive targeted traffic, enhance brand visibility, and maximise ROI through strategic campaign management and data analysis. The successful applicant will be responsible for developing innovative advertising solutions that align with organisational goals and deliver measurable results.

Duties

Develop, implement, and optimise PPC campaigns across platforms such as Google Ads, Facebook Advertising, and DoubleClick. Manage media buying activities to ensure effective allocation of advertising budgets. Monitor campaign performance using tools such as Google Analytics and Google Tag Manager, adjusting strategies to improve key metrics. Conduct keyword research and optimise ad copy to enhance click-through rates and conversion rates. Analyse campaign data to identify trends, insights, and opportunities for optimisation. Collaborate with marketing teams to integrate PPC strategies with overall marketing initiatives including SEO and content marketing. Manage bidding strategies and budget allocations to maximise campaign effectiveness within set parameters. Prepare regular reports on campaign performance for stakeholders, providing actionable recommendations for continuous improvement.

Requirements

Proven experience in PPC Campaign Management with a strong portfolio of successful campaigns. Proficiency in Google Ads, Google AdWords, Google Analytics, Google Tag Manager, and DoubleClick. Strong knowledge of social media management tools and Facebook Advertising platform. Experience in media buying and optimisation techniques to achieve desired outcomes. Familiarity with SEO principles to complement paid advertising efforts. Excellent analytical skills with the ability to interpret data and generate strategic insights. Strong organisational skills with the ability to manage multiple campaigns simultaneously under tight deadlines. A recognised qualification or certification in digital marketing or PPC is desirable but not essential. This role offers an engaging environment for a motivated professional eager to advance their career in digital marketing through innovative PPC strategies and data-driven decision-making.
Job Type: Full-time

Pay: 50,000.00-60,000.00 per year

Work Location: In person